The Axandra newsletter archive

20 May 2003

Besides the obligatory search engines news, we're giving you a lot of tips for a successful submission to the important DMOZ directory this week.

DMOZ is also known as "Open Directory Project" (ODP). Besides Yahoo, it's the largest human-compiled directory of the Web. It contains almost four million Web sites maintained by a global community of volunteer editors.

If you manage to get your site listed in the DMOZ directory, you will improve your Google ranking considerably because your site will also be listed in the Google directory which mirrors the DMOZ directory.

Besides Google, many other search engines use the DMOZ directory to supplement their own database, for example AllTheWeb, Excite, HotBot, Lycos, Teoma and many country specific search engines.

If your site isn't listed yet, you should read the DMOZ guidelines carefully. Then you can add your site at http://www.dmoz.org/add.html.

On top of the guidelines, you should also read the tips at the following two sites:

• http://www.laisha.com/odp.html
• http://www.ideasformarketing.com/opendir.html

It's also worth reading the specific guidelines for the DMOZ editors. These are the criteria the editors themselves use to determine if your Web site gets added or not.

According to the official DMOZ guidelines, it's prohibited to submit the same URL more than once. In addition, you may not submit URLs that contain only the same or similar content as other sites in the directory.

With all the rules and guidelines, some find it hard to get their Web site listed in the DMOZ directory. However, others have managed to get their domain listed multiple times in the DMOZ directory.

Recently, the people at nameintelligence.com compiled a list of domains that have 5 or more listings in the DMOZ directory. You can see the list here.

This Web page also tells you where you can report any abuse of the DMOZ guidelines.

In general, it takes up to three weeks or more for your site to appear on any of the search engines that use the DMOZ data. For example, last time Google needed several months to update their directory listings.

If you submitted your site and it was not listed after 3-4 weeks, you may want to ask about your site's status at the public forum of the DMOZ editors.

You can also try submitting your site to the next level up of the directory to see if you can get some attention of another editor.

Finally, remember that the DMOZ directory is maintained by humans. Using tricks that get your site listed in the search engines will not work here and may prevent your site from getting listed at all.

However, if you carefully follow the tips on the Web pages mentioned above, it's very likely that your Web site will be listed in the DMOZ directory and thus that your Web site will improve its ranking on Google.

* Ask Jeeves UK to display Google AdWords

"Ask Jeeves announced on Friday that Google has replaced Espotting as the paid-listing provider for its UK subsidiary."

"The two-year deal calls for Google to provide the top three listings on results page of the Ask Jeeves UK search engine, ask.co.uk, under the heading "Web sites I can show you." (The listings will be labeled as sponsored.)

The two companies will split the revenues generated from advertisers' paying each time a user clicks on their listings."

* Google released online AdWords Keyword Matching tutorial

Watch Google's newest tutorial to understand how keyword matching works in Google's advertising program.

* Yahoo gets revenue boost from Overture

"Search-related advertising from Overture Services accounted for nearly one-fifth of Yahoo's revenue for the first quarter of 2003, the Internet company revealed in regulatory filings Thursday."

* "Researchers Develop Techniques for Computing Google-Style Web Rankings Up to Five Times Faster"

"Computer science researchers at Stanford University have developed several new techniques that together may make it possible to calculate Web page rankings as used in the Google search engine up to five times faster.

The speed-ups to Google's method may make it realistic to calculate page rankings personalized for an individual's interests or customized to a particular topic."

* How popular is your Web site?

Link Popularity Check 2.2 is a must-have freeware tool for webmasters. It allows you to check your link popularity on all important search engines and compare it to your competitors.

It displays the results in an easy to read, color coded report window and also provides some tips for improving your link popularity.

It's very useful and it's free: http://www.CheckYourLinkPopularity.com

* Affiliate program

The popular Axandra.com affiliate program has more than 1000 affiliates because it pays you 35% per sale of our successful Web promotion software programs. There are no risks whatsoever for you. If you own a Web site, this can be of interest you: http://www.Axandra.com/affiliates.htm

* Internet marketing Web sites we recommend

• Get visitors to come back to your site
  
  
• ARELIS 4 - a majore update
  
  
• Are you part of the invisible Web?
  
  
• Inktomi paid inclusion - for you?
  
  
• About Google results on Yahoo and AOL

The Search Engine Facts newsletter is free. Please recommend it to someone you know.

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