|Weekly SEO news: 11 December 2012|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
If you do it right, search engine optimization is not difficult. Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many webmasters try to run before they can walk. This week's article will help you to get the basics right.
In the news: Google is testing a new AdWords design,
there is a Google webspam team outside the US, Yandex dominates Google
in Russia, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. First things first: how to get a solid
foundation for high rankings
If you do it right, search engine optimization is not difficult. Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many webmasters try to run before they can walk.
First things first
Social media can have a positive influence on your rankings. Backlinks are also very important. Both factors, however, won't help your website if your search engine optimization campaign lacks a solid foundation.
The following pyramid shows search
engine optimization factors sorted by importance:
1. On-page optimization
Optimizing the content of your web pages is the most important step of each search engine optimization campaign. To show search engines that your website is relevant to a particular topic, optimize as many different pages of your website as possible for as many different keywords as possible.
Search engines must be able to parse your web pages without problems and your keywords should appear in the right places.
Use keywords that are related to your business in your website navigation and link your web pages with meaningful words to make sure that search engines can category your web pages properly.
The Top 10 Optimizer tool in IBP can help you to optimize the content of your web pages.
2. Usability and conversion optimization
High rankings on search engines won't help your website if your website visitors don't convert. Make sure that your web pages are easy to use. Your website visitors should be able to find what they're looking for.
Create user friendly web pages that have a professional and trustworthy design. Add a call to action on all important web pages.
The higher the percentage of
website visitors who purchase something on your website, the fewer
visitors you need for a successful website.
4. Social ranking elements
Social ranking elements such as the number of Facebook Likes, Google +1 clicks or Twitter mentions are the icing on the cake. These elements won't get your website on Google's first result page but they can make the difference between position 1 and 3.
Before you invest your time in
social ranking elements, be sure that all other elements are in place.
IBP will help you to get all elements in place. Use the Top 10 Optimizer to get a detailed analysis of your web pages. You will get step-by-step instructions on how to get your website on Google's first result page.
|2. Search engine news and articles of the week|
"When you search for a famous person, celebrity or place, we will present relevant facts about that person in the center part of the screen so you can quickly find what you’re looking for without having to click through to another site or page."
"You'll notice a new clickable arrow icon, as well as slight optimizations to font size, spacing and text layout. These enhancements are among the largest that we have made to text ads, and our experiments indicate an uplift in clicks across publishers on the Google Display Network."
Google's Matt Cutts answer this question in a video. Google already has a webspam team in Europe and specialists in many different countries all over the world. If there is a special type of linkspam in Poland, it is likely that Google's team will discover that.
"Yandex, which got 90 percent of revenue from text-based advertising in the last quarter, has averaged a 60.4 percent share of the Russian Web search market since September, compared with 26.5 percent for Google, the world’s largest search engine."
Search engine newslets
|3. Recommended resources|
|4. Previous articles|