|Weekly SEO news: 13 November 2012|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Are you frustrated by Google's recent updates? Do you think that it is too difficult to get high rankings on Google? There's a simple six-step plan that will bring your website to the top of Google's search result pages.
In the news: The most expensive keywords in Google,
Google's UK market share drops slightly, what to do if your website is
down, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. The 100% bullet-proof way to promote your
website on Google
frustrated by Google's recent updates? Do you think that it is too
difficult to get high rankings on Google? There's a simple six-step
plan that will bring your website to the top of Google's search result
Step 1: don't try to outsmart Google
Face it: if your website was hit by Google's recent updates (Penguin or Panda), you used spam tactics to promote your website.
The allegedly smart tools that offer a 'fully automated way to get your website on Google' aren't that smart. It's not possible to click a button and - BOOM - your website is on Google's first page.
It is possible to exploit loopholes in Google's algorithm for some time. Websites that do this will get high rankings for some time but they will also suffer badly as soon as Google detects them.
Fact: spammy SEO tools that promise quick and easy solutions by exploiting weaknesses in Google's algorithm will cost you a lot of time, money and work in the long-run. Many businesses have experienced this.
Step 2: accept that normal business rules also apply on the Internet
Many people think that everything has to be free and easy on the Internet. It still costs money to attract customers and you still have to offer a good product and good service.
Fact: there are millions of businesses on the Internet and all of them compete for high rankings on Google. There is no fast-track that will bring your website to the top if you're not willing to invest time and effort.
Step 3: make sure that your website has a good infrastructure
Your website won't succeed if it has a poor design. If you want to get high rankings, you need a fast-loading website that is on a fast server. You must also make sure that your web pages are error free so that Google can index your pages without problems (IBP can help you with that).
Fact: if you're serious about your website, don't use the cheapest web host. Slow pages can influence the rankings of your web pages.
Step 4: realize that you are responsible
If your website has been penalized by Google because of the spammy backlinks, don't complain that your competitors that haven't been penalized also have these bad backlinks. They might have high quality backlinks that outweigh the bad backlinks by far.
Fact: SEO is about your own success, not about your competitors. Focus on things that you can control: your website, your SEO strategy, your customer service and your marketing.
Step 5: take control
Stop searching for gurus or secret tricks that promise to solve your problems. Take control of your success:
Step 6: set the right goals and act now
SEO is not about getting backlinks. It's also not about getting high rankings on Google. It's about getting sales. It's about improving your business.
Focus on the things that will have an impact on your business. Stop searching for the latest trick. Start working on your success now!
Fact: procrastination is the grave in which opportunity is buried.
You will save a lot of time and money by avoiding offers that seem to be too good to be true. It's very likely that you will pay a lot more if you opt for the 'quick and easy' and 'fully automated' solution that will lead to a penalty and lost revenue.
Our website promotion tool IBP will help you to get more customers and more sales through high rankings on Google. IBP offers step-by-step instructions that help you to get things done as efficiently as possible.
|2. Search engine news and articles of the week|
"The latest search stats show that 89.33% of all UK Internet searches were conducted on Google Sites. This is the first time in the last five years that Google has ever dropped below a 90% market share of UK search.
Google's John Mueller explained this on his Google+ page:
"This update simply ensures that Location Exclusions are also included in the import, allowing you to specify specific locations you do not wish to target. [...]
Google's Matt Cutts commented on this issue in an online discussion:
Search engine newslets
|3. Recommended resources|
|4. Previous articles|