|Weekly SEO news: 23 October 2012|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
With the release of the Penguin update, Google started to count bad links as a negative ranking signal. Many webmasters worried that other people might create bad backlinks to harm their website rankings. The new disavow link tool enables webmasters to tell Google that particular links should not count.
In the news: Can others remove your website from
Google, AdWords might have stopped working for small businesses, can
user-generated content become spam, and more.
Table of contents:
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| 1. Google releases a ‘disavow links’ tool: who
should use it and what does it do?
| With the release
of the Penguin update, Google started to count bad links as a negative
ranking signal. Websites that purchased backlinks or gained backlinks
through spamming (blog comment spam, forum profile backlinks, etc.)
were penalized by Google
Many webmasters worried that other people might create bad backlinks to harm their website rankings. The new disavow link tool enables webmasters to tell Google that particular links should not count.What exactly is the link disavow tool and what does it do?
The disavow links tool allows you
to indicate to Google which links you would like to disavow, and Google
will typically ignore those links.
When you inform Google about bad links, Google sees this as a strong suggestion rather than a directive. After submitting your links, it will take several weeks until Google processes your request.
If you’ve received notice from Google that you have a manual action on your site then you still have to file a reconsideration request. Just submitting the links won’t help.Who should use the tool?
The tool is for people who used spammy methods to promote their websites. As an example, Google Matt Cutts names blog spam, comment spam, forum spam and guestbook spam.
In general, all tools that automatically create backlinks are spamming tools. If you used such a tool in the past, you should try to get rid of these backlinks.
If you followed our advice in the past, then you do not need the tool. If you used spam-free methods to promote your site then you don’t have to worry about this.You should use the tool with caution!
Google’s Matt Cutts says that you should think twice before using the tool:
Use spam-free SEO methods to get lasting results
To make sure that your web pages get high rankings that last, use search engine optimization methods that are compatible with Google’s requirements.
The advantage of white-hat SEO methods is that they lead to high rankings that are not affected by Google’s anti-spam ranking algorithm updates. Use IBP to make sure that your website gets the best possible rankings.
IBP only uses white-hat SEO methods that lead to lasting results.
|2. Search engine news and articles of the week|
"In 2010, Tom Telford’s management company, Cedar Creek Cabin Rentals, was spending $140,000 a year on pay-per-click advertising to promote the 45 cabins in his charge in and around the mountains of Helen, Ga. [...]
"Being able to measure and predict things such as how long it might take someone to read a page, or whether or not people are even scrolling down most of a page can provide a better sense of how realistic the thresholds that might be set to measure those user behavior signals might be. And being able to tell if an automated system is visiting pages is good to know when fighting things like click fraud."
"I'm struggling with this question as I look back over some of my content pages that contain a lot of user-submitted commentary. [...] There are no links, but I do ask myself how Googlebot views the pages. [...]
Search engine newslets
|3. Recommended resources|
|4. Previous articles|