|Weekly SEO news: 3 September 2012|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Many webmasters are rattled by Google's recent updates. Although links are still very important, some people even want to change perfectly fine high quality links. Is this really necessary? How can you save time when improving your backlink profile?
In the news: Matt Cutts confirms that paid links are
still bad, Facebook removes fake 'Likes', SEO is the most effective
lead generation method, and more.
Table of contents:
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| 1. Fear, uncertainty and doubt: some webmasters
change good links
are rattled by Google's recent updates. Although links are still very
important, some people even want to change perfectly fine high quality
links. Is this really necessary? How can you save time when improving
your backlink profile?
Do not delete good backlinks
In an online forum, a webmaster asked the following question:
"Got an unsolicited citation from a media source but they used anchor text that I have been penalized on. FUD! Should I ask them to change it? By doing that I make a natural link unnatural, and Googlebot will detect that change (obvious tinkering). Nevertheless, I do have an OOP [over optimization penalty] and received the infamous link warnings about 5 months ago."
Save time and focus on good links, not on bad links
A single backlink from a media source won't cause problems. Actually, that kind of link is exactly the kind of link that Google wants to see. Other people link to your site because they find it good, newsworthy or interesting.
Although it helps to remove obvious fake backlinks to your website, you shouldn't invest too much time in trying to delete bad links:
If you concentrate on building good backlinks, these good backlinks will have more power than the bad backlinks and your rankings will increase.
How to judge the quality of a backlink
You do not need special metrics to judge the quality of a web page. You can judge the quality of a link with these simple questions:
If you can answer all questions with "yes" then you should try to get a backlink from that page.
Backlinks are still the most important signal that influences the position of your web pages in Google's search results. Optimize your web pages for your keywords to show Google that your website is relevant to a topic. Then get high quality links to make sure that Google gives your web pages high rankings.
|2. Search engine news and articles of the week|
Facebook to remove fake 'Likes'
"Most likely custom URLs will soon be available to most Google+ users and pages. Will this alone help your SEO? Probably not, but it may make it easier to grow your circles, increase your influence, and in turn directly influence Google’s personalized search results."
Search engine newslets
|3. Recommended resources|
Download the brand-new IBP 12
|4. Previous articles|