The Axandra newsletter archive

6 May 2003

This week we're featuring the Invisible Web and the latest Google acquisition.

Some days ago, we released a major update to our popular tool ARELIS. A few hours after the release, we received this email:

"I've installed the software and upgraded to version 4. Fantastic! I've been trawling the web for weeks trying to find suitable sites to trade links with and your product has achieved more than I ever could in less than an hour. Unbelievable!"

So what is this all about? Read on to learn more about the exiting new ARELIS 4 and it's great new features.

What is ARELIS?

As a subscriber of this newsletter you probably know ARELIS. It's an award-winning tool to get targeted traffic and to improve your search engine rankings through reciprocal links. It's the de factor standard for professional link management.

Major search engines such as Google rank Web sites according to their overall link popularity factor. This link popularity factor is determined by the amount of inbound links that your site has.

Search engines consider sites with larger amounts of qualified inbound links as more important and therefore they assign them greater relevance for the search results.

The name ARELIS is short for "Axandra's Reciprocal Links Solution". Since February 2002, it was constantly improved by 16 no-cost-for-you-updates.

ARELIS automates most of the tedious and time-consuming tasks of exchanging and managing reciprocal links, for example it finds suitable link partners, creates link pages in the design of your Web site and checks if your link partners still link back to you.

ARELIS is now available in version 4. The new version contains more than 50 improvements, mostly based on customer suggestions:

• Find link partners more easily and with powerful options

  Extensive filters can pre-screen potential link partners. They allow you to specify search engines, countries, domains and categories when finding new link partners.

• Evaluate potential link partners quickly and easily

  ARELIS 4 now offers you Alexa.com traffic statistics and complete URL information from AllTheWeb.com, including access to their whois database. In addition, you can now easily check if a Web site has been indexed by the Yahoo directory.

• Create link page templates easily

  Until now, we offered a link page template creation service for HTML beginners. Now even absolute beginners can create their own link pages that fully match the design of their Web sites. ARELIS guides you through five easy steps to create your link pages with more options than before.

• Customizable status texts

  Many customers requested this feature, ARELIS 4 supports it: You can now assign every link partner an individual status text. You can add, rename and delete status texts as you want.

• Importing links and link partners

  There are now five ways to import links and link partners, for example you can now import a list of URLs.

• Exchange ARELIS projects

  You can now exchange or combine ARELIS projects between your home computer and your work computer, or between you and your co-workers. You can even exchange parts of your projects.

• Simplified user interface

  The ARELIS 4 user interface has been redesigned to make it even easier to use.

If you tried ARELIS in the past and it didn't convince you, now it's time to try ARELIS again. It's vastly superior to manually searching and managing reciprocal links, saving you a lot of time and headache.

This is what another ARELIS user wrote us recently:

"I have found your software to be of the highest quality, easy to master and yet full of powerful features and best of all it has really helped me add a lot more links to my web site and for that I am very grateful."

So if you haven't done it yet, download your copy of ARELIS 4 now.

If you purchased ARELIS 1, 2.x or 3.x in the past, just download the new version and install it. As always, the new ARELIS version is free for registered users.

* Overture introduces Click Index Meter

Overture added a "five-bar Click Index meter" to their DirecTraffic Center that shows you how well your listings are performing in comparison to your competitors' listings.

Overture wants to use the Click Index meter to recognize and remove under performing listings.

* Google hired analyst - sign of IPO?

Google has hired former CSFB analyst Lise Buyer. Her title is "director of business optimization". To some webmasters, this is a clear sign that Google thinks of going public soon although Google's CEO Eric Schmidt says an IPO isn't imminent.

* Rumor: Google to penalize "OnMouseOver" usage?

A user on the WebmasterWorld forum wrote: "Just had a sponsor contact us regarding a problem with Google. They claim that Google will grey out the PR of any sites which are using a mouseover to hide affiliate links. They claim that Google will penalize both the sponsor and the referrer in these cases."

* Rumor: Yahoo to buy Overture?

"The Internet search sector is buzzing with speculation that Yahoo is interested in acquiring commercial search partner Overture Services."

* Interview with Google's CEO Eric Schmidt

These are the final installments to AlwaysOn's interview with Google's CEO Eric Schmidt. Please note that the interview took place several weeks before Google's recent acquisition of Applied Semantics.

* Misquoting Google

The Poynter Online magazine writes: "Google has become such a part of our culture that writers often quote how frequently a name or phrase appears in a Google search as an indicator of popularity. Unfortunately, more often than not, the numbers published are completely wrong."

* Have you tried ARELIS 4? (see story above)

Just download the free trial version of ARELIS and find out why thousands of webmasters and Web agencies use ARELIS to get targeted traffic and higher search engine rankings.

• Are you part of the invisible Web?
  
  
• Inktomi paid inclusion - for you?
  
  
• About Google results on Yahoo and AOL
  
  
• Google AdWords partner list
  
  
• Cookies required?

The Search Engine Facts newsletter is free. Please recommend it to someone you know.

You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."

All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.

Back issues:
http://www.free-seo-news.com

Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH

Back to our newsletter archive