Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This is a lesson that many people learned after Google's Penguin update.

In the news: Google updates the PageRank display, YP ads are more effective than Google's local ads, and more.

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Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This is a lesson that many people learned after Google's Penguin update.

1. It's important to know that time is a factor

If you are young and invest your first dollars then you won't become a millionaire overnight. It takes some time to build your wealth and if you invest regularly, you will earn more than people who invest only once. If you invest too little, you won't get the same results as people who are serious about building wealth.

Search engine optimization works exactly like that. If your website is young, then it will have only a few rankings. You have to optimize the pages and the backlinks of your website and you have to do it regularly. The more time you invest in optimizing your site, the sooner you will get results.

2. Do first things first

When you start investing, you cannot participate in the big deals that require a lot of money. It's the same with SEO. If your website doesn't have many rankings yet, then it doesn't make sense to target very competitive keywords such as "mp3" or even "credit cards".

The big players in your niche have the high rankings for these keywords and they have several advantages (more backlinks, more visitors, more trusted by Google, etc.).

Start with very targeted keyword phrases that consist of 3-4 words. It is much easier to get high rankings for these keyphrases and you will also get higher conversion rates with very targeted keyphrases.

The more rankings your website has, the easier it will be to get high rankings for more competitive keywords. Then you can start to compete with the big guys for the more general keywords.

3. You have to be careful (the wrong things are very risky!)

There are many people who promise to make you rich overnight. Others promise incredible profits. The more aggressively you invest, the more likely it is that you will lose everything.

It's the same with SEO. If you use aggressive (and often shady) SEO methods then you put your website at risk. Aggressive tactics often deliver great results for a short period. Unfortunately, all of them also lead to massive problems with Google in the long run.

After Google's recent Penguin update, many websites have been banned from Google because they used spammy SEO tactics that promised quick results.

If you see offers like "thousands of backlinks with no work" or "fully automated SEO solution" then you should be very careful. In both finance and SEO, there are many snake-oil salesman. Don't fall for them.

Getting your website on Google's first result page isn't rocket science. It requires some work but it is possible if you do the right things in the right order. Use search engine optimization methods that are approved by search engines to make sure that your website gets lasting results.