Bing: penguins & pandas poetry
"You cannot control when a search engine makes an update, or what that update will impact. That much is obvious. But what many websites fail to take action on is forecasting change, preventative work and exercises in the obvious. [...]
Having all your business in one basket is bad news. You need to diversify. When things are ticking along well in one area, start ramping up efforts in another channel."
Editor's note: IBP's Top 10 Optimizer helps you to get high rankings on Google and Bing. Bing has a market share of about 30%. Optimizing your web pages for Bing will deliver additional visitors to your site.
Google's John Mueller: don't abuse title attributes
In an online discussion, Google's John Mueller says that keyword stuffed title attributes might lead to problems with Google:
"It looks like a lot of the content on that page (and others within your site) is "hidden" behind title-attributes. To our algorithms, that might look a bit sneaky -- and in practice, it doesn't make that much sense, so I'd recommend going through your pages and making sure that you're using title-attributes as they would normally be used."
He also says that automatically translated content counts as spam:
"Keep in mind that automatically translated content would be seen as web-spam, so I'd recommend making sure that it can no longer be crawled & indexed."
Editor's note: to make sure that your web pages are not over-optimized, analyze them with IBP's Top 10 Optimizer.
WSJ: as Google tweaks searches, some get lost in the web
"Google Inc. recently tweaked the way its search engine ranks websites, seeking to downplay sites it suspects of artificially boosting their rankings. Now some small businesses say they are scrambling to avoid being relegated to the Internet's junk bin. [...]
Because Google makes so many changes to its algorithm, it's often difficult for small-business owners with limited resources to stay on top of all of its tweaks."
Editor's note: if you want to find out if your website is ready for Google's latest algorithm, analyze your web pages with IBP's Top 10 Optimizer.
Google's John Mueller: if Google doesn't know a tag, they ignore it
"In cases where we don't understand the markup that's used, we'll generally ignore the tag and just keep the text. That allows us to keep up with most of these changes, be it from XML pages or new HTML5 tags like these. A quick way to double-check is to look at the text-version of a cached page."
Forbes: Google can survive too much innovation. You can't.
"[The people at Google] pursue way too many new businesses and new products to become great at any one of them. [...]
For middle-market companies, focusing innovation on the very best opportunities is critical. Using a disciplined process to scrutinize every new product idea makes a business much less likely to drown in innovation."
Search engine newslets
- Video: What hardware and software powers Googlebot?
- Google’s Marissa Mayer talks tech with Newsweek.
- Discussion: did Bing update the index?
- Google introduces Knowledge Graph.
- New Google Plus data shows weak user engagement.
- Measure the impact of weather on your business.
- Humor: fake Matt Cutts video on how to get ranked on Google.
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