Weekly SEO news: 15 May 2012

Welcome to the latest issue of the Search Engine Facts newsletter.

The title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first thing that people see in the search results. There are several things that you can do to optimize your web page titles.

In the news: a Google patent might give further insights into Google's Penguin update, Bing releases a new version, Bing gains market share and more.

Table of contents:

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Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Pimp your web page titles in 6 easy steps

With all the hype about Google's latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right.

For example, the title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first thing that people see in the search results. There are several things that you can do to optimize your web page titles.

pimp your titles

Step 1: check the HTML code of your web pages

It's astonishing how many pages have more than one title tag in the code. If your pages have more than one title tag, they will confuse search engine robots. The tags might not be read at all or, even worse, search engines might interpret this as a spamming attempt.

You can check the HTML code of your web pages with the HTML validator in IBP.

Step 2: use your keywords in your web page titles

Use the most relevant keywords at the beginning of your web page titles. Many people only scan the beginning of the titles so make sure that the beginning of the title tag contains the right words.

Step 3: make the titles clear, predictable and irresistible

The readers of your web page titles should know what your web page is about and the title should lead to a page that meets the expectations of the searcher.

The web page title is the first thing that people see in the search results. Make sure that the wording of your web page titles is appealing, emotional and irresistible.

Step 4: keep the titles short

Although there is no official limit, you should keep the length of your web page titles below 70 characters. The reason for that is that most search engines truncate the titles after 65-70 characters on the search result pages.

Step 5: remove unnecessary words

Words such as "homepage", "Index" and your company name usually don't help your search engine rankings. Remove these words from the title tags of your web pages. Your title tags will become more relevant to the actual keywords then.

Step 6: use unique title tags

Don't use the same title tags on more than one page. Each page should have a unique title tag that reflects the content of the web page. In general, optimize different pages of your website for different keywords. The more pages of your website you optimize the better.

The title tags of your web pages are only one factor that influences the position of your web pages in Google's search results. Analyze your web pages with IBP's Top 10 Optimizer to get a detailed analysis of all factors that influence the position of your pages on Google.

2. Search engine news and articles of the week

Patent: how Google might misassociate webspam from content

"Manipulative repetitive anchor text, blog comments filled with spam, Google bombs, and obscene content could be the targets of a system described in a patent granted to Google today that provides arbiters (human and possibly automated), with ways to disassociate some content found on the Web, such as web pages, with other content, such as links to that content."

Editor's note: this patent is probably related to Google's latest algorithm update. If you want to optimize your website for Google's current algorithm, analyze your web pages with IBP's Top 10 Optimizer.



BingBing introduces a new version

"We begin rolling out what is the most significant update to Bing since we launched three years ago. [...]

The new Bing introduces a brand new information architecture with a three column design that focuses on bringing you information from the web to help you take action and interact with friends and experts without compromising the core search experience."

Editor's note: of course, the new Bing version is already supported by IBP's Top 10 Optimizer. The Bing powered share of searches was at 30 percent in April 2012.



The future of search: an interview with Google’s Sam Sebastian

"I have many customers asking me all about social, or advertising on Pinterest or Pandora, but they still don’t have a basic search engine marketing campaign built out or they don’t have the basic tracking in place.

Start with the basics, master the components that can have the biggest impact, define your value model, then test new areas once you have the fundamentals in place."

Editor's note: to get your basics right for Google's algorithm, check your pages with the Top 10 Optimizer.



Matt CuttsVideo: does Google try to return results based on signals other than popularity?

Google's Matt Cutts answers that question in a video. He says that reputation is different than popularity and that the PageRank algorithm tries to encode the reputation of a site.

He also says that other search engines such as DuckDuckGo and Bing also do a good job and that's why Google tries to continually improve the algorithm.



April 2012 traffic sources report: Pinterest continues to fall behind, Bing gains market share

"We noticed Pinterest began to fall behind Twitter a little bit, and it appears that it has begun to fall behind once again.

For the third month in a row, Bing grew in market share, narrowing the gap between it and Yahoo. This comes in conjunction with its Google-y redesign."



Search engine newslets
  • New bird’s eye imagery and streetside coverage on Bing Maps.
  • Google Places offers unavailable outside the US.
  • Google's "We currently do not support this location" bug should be fixed but the message will persist for some.
  • Manage multiple locations with the new tool for Google Places.
  • The Yahoo logo appeared in a 1968 MAD magazine.

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3. Recommended resources

Check the backlink profile of your website and much more

SEOprofiler is a full-featured SEO solution that can analyze the backlink profile of your website and much more.

You can also use it to spy on the Google rankings and Google AdWords campaigns of your competitors, it helps you to get new backlinks, it helps you to optimize your web pages, it checks your rankings on search engines and much more.

seoprofiler

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