|Weekly SEO news: 15 May 2012|
| Welcome to the latest issue of the Search Engine Facts newsletter.
The title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first thing that people see in the search results. There are several things that you can do to optimize your web page titles.
In the news: a Google patent might give further insights into Google's Penguin update, Bing releases a new version, Bing gains market share and more.
Table of contents:
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|1. Pimp your web page titles in 6 easy steps|
With all the hype about Google's latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right.
For example, the title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first thing that people see in the search results. There are several things that you can do to optimize your web page titles.
Step 1: check the HTML code of your web pages
Step 2: use your keywords in your web page titles
Step 3: make the titles clear, predictable and irresistible
Step 4: keep the titles short
Step 5: remove unnecessary words
Step 6: use unique title tags
The title tags of your web pages are only one factor that influences the position of your web pages in Google's search results. Analyze your web pages with IBP's Top 10 Optimizer to get a detailed analysis of all factors that influence the position of your pages on Google.
|2. Search engine news and articles of the week|
April 2012 traffic sources report: Pinterest continues to fall behind, Bing gains market share
Search engine newslets
|3. Recommended resources|
Check the backlink profile of your website and much more
|4. Previous articles|