Weekly SEO news: 27 December 2011

Welcome to the latest issue of the Search Engine Facts newsletter.

We wish you a happy holiday season and a new year filled with peace and prosperity.

Also in the news: webmasters are faking microformats, there seems to be another Panda update and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Happy holidays!

Happy holidays

Thank you for your continued support in 2011. We think that 2012 will become a very exciting year and we will continue to provide you with up-to-date tools that enable you to keep ahead of your competitors.

Here's our holiday offer: if you buy IBP before December 31, you will save 20%. We wish you a happy and prosperous New Year!

Our regular articles will be continued next week.

 

2. Search engine news and articles of the week

Discussion: webmasters are faking microformats

"Webmasters are now now faking reviews, etc [via microformats] and reaping the rewards with enhanced listings on google (big yellow review stars and positive [and fake] review numbers on their SERP listings.)"



Discussion: another Panda update?

Despite Google's claims that there wouldn't be an algorithm update during the holidays, webmasters have spotted many changes that indicate another Panda update:

"My widget sector in G.co.uk is atrocious, crap keyword MFAs ripping and spinning my text rule the roost. One of my .co.uk company sites is down 90%, from top of the first page for all its products to oblivion! [...]

Well they ruined my Christmas... Actually they ruined my December, back on the 8th when they decided for all of my useful keywords they'd demote me from near the top of the first page to page 3, 4 or 5."



GoogleRIAA's Report Card on Google's Anti-Piracy Policies

"Approximately a year ago, Google blogged about its new copyright piracy policies and the steps the company committed to undertake. Today we offer a report card and comprehensive evaluation of each of the specific commitments. Please find the report card here."



Of course Yahoo can be fixed

"Yes, Microsoft might squawk. Yes, the government might squawk. But search is already a natural monopoly market (Google has ~65% of the market), Yahoo only has 15% of the market, Yahoo is being unfairly punished by being forced to work with crappy Microsoft, and Yahoo will have to fire thousands upon thousands of people if it can't radically improve its financial performance."



Search engine newslets

  • Bing now showing up to 8 Sitelinks.
  • Google will pay Mozilla [Firefox] almost $300M per year in search deal, besting Microsoft and Yahoo.
  • Bing indexes web pages without using a proper user agent.
  • Google shows decorated results for Christmas searches.
  • Dilbert about Google's 20% developer time.

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3. Success stories

"My website now ranks number 1 on Google."

Dan Clay"I'd just like to thank IBP for making SEO so easy. My website now ranks number 1 on Google and Yahoo for my most important keyword and ranks in the top 10 page results for dozens more.

I would definitely recommend IBP to any one looking to increase their search engine traffic. IBP has added thousands of dollars to my income in just a few short months and I'm just getting started - not a bad return on investment if you ask me!"
Dan Clay, www.PersonalTrainerSydney.com



IBP

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4. Previous articles

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