SEO is the most important marketing channel for small businesses
"The question asked was: “If you had to put all your marketing time and budget into only one channel, what would it be?” Search Marketing (SEO + SEM) jointly got 43% of responses.
Interestingly SMBs are giving up on traditional media advertising as their most important marketing channel. Note that the question was not asked to determine which is the best performing channel, but which channel to keep if you had to pick only one. If the question was about performance, I would say SEO and SEM would be at 70-80%, if not higher."
Editor's note: the survey confirms that SEO is a marketing method with a high return on investment. If you haven't done it yet, download our SEO tool IBP now and optimize your web pages.
Matt Cutts: a single quality rater cannot harm your site
"Scott Huffman is quoted saying that our search quality raters do not directly affect our rankings. That’s correct. [...]
Even if multiple search quality raters mark something as spam or non-relevant, that doesn’t affect a site’s rankings or throw up a flag in the url that would affect that URL."
The other Googles: succeeding on foreign search engines
"In China, for example, Baidu is the most popular, with a reported 75.5 percent market share during the fourth quarter of 2010. Likewise, Naver is the market leader within South Korea and Yandex and Seznam are the market leaders in Russia and the Czech Republic respectively."
Report: Google dominates online advertising
"Internet advertising is now clearly dominated by Google, which has increased its share of the internet ad market from 34.9% in 2006 to 44.1% in 2010.
Over this time Google has tightened its grip on global search (raising its share of searches from 72% in 2006 to 85% now) and established a lead in traditional display and online video with the help of the acquisition and development of companies like DoubleClick and YouTube.
In addition, its three main early competitors (Microsoft, Yahoo! and AOL) have failed to match this pace of development and lost a lot of ground; their combined market share fell from 33.1% in 2006 to 13.8% in 2010."
Discussion: can you lift a Panda penalty just by moving sub-domains?
"I moved a half dozen pages that were drawing a few hundred visitors a day from Google on my pandalized (down 80%) site to my Panda pleased (up over 300%) site this weekend. [...]
Of the half dozen pages, three were slightly above their pre-Panda level (year-over-year) on Monday, and three were around 20% under. The average Google traffic for the six pages Monday was around 250 visitors each."
Social media integration survey
"38% of British & American companies are still in their infancy when integrating social media in their company. 12% have fully integrated the new media.
Companies from the financial and health industry are lagging behind, whereas Tech & Telco and the media sector are ahead. The main barrier to change is the unclear financial return, there is a positive correlation between the extent of social media integration and the financial results."
Search engine newslets
- A year of curiosities: Australia’s top Google searches 2011.
- Twitter's 2011 year in review.
- Verizon Wireless blocks rival Google Wallet, citing security.
- Longtime Google policy guy Andrew McLaughlin headed to tumblr.
- Google has rebooted its UK engineering centre.
- Forbes: how Google insulted an entire nation.
- Google launches Schemer.
- Opinion: Google admits 'organic results' are filler to pump deceptive ads at consumers.
- Former Bing product lead: why personalized social search is unrealistic (for now).
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