New Google patent: how automated evaluations might help decide upon rankings for search results at Google
"The solution described in this patent is to learn a certain baseline of behavior for searchers based upon using some period of time as a training set, by recording user behavior relating to each of the search results, and then comparing future user interactions against that baseline. [...]
The Google Panda update, focusing upon improving the quality of pages that show up in search results, may have been partially inspired by the rapid changes to search results that Google experienced after the Caffeine update, since Caffeine drastically increased the amount of changes that could happen to search results."
Is Google starting to integrate Google Plus pages with Places search results?
"It makes sense that Google would integrate Google Plus pages with their Local results. What better way to both allow a business to highlight the Page’s presence and incent other businesses to claim their Google Plus Page and keep it updated with meaningful information. I assume that this is test but it is an interesting one."
Google Search eye tracking test findings
"A significant majority of testers did not engage with Google Instant while entering their desired search query. The eye tracking results showed users either focused primarily on the search bar or did not engage with the screen at all by looking down at the keyboard. [...]
None of the users tested had used the Preview Pane before. A majority of users said they would use this feature now that they knew about it. A minority of users still did not fully understand what the Preview Pane did even after using it. [...]
During the test, when users entered search queries that triggered search engine results pages (SERPs) with local listings, rarely did they click on the location links in the primary SERPs even though the links corresponded to their placement in the map. However, most users stated that they do interact with the map when looking for a specific place."
Online ad spend in the US forecast: 2011 - 2016
"In the first half of 2011, online ad revenues rose 23.2%, to reach a record US$14.9bn. This rate of growth is double over the previous year – an 11.3% growth over 2009. [...]
We forecast that US online ad spend will increase by a compound annual growth rate (CAGR) of +12% between 2010 and 2016, reaching US$51.1bn."
Discussion: Google's answer to a reconsideration request
"We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team.
Of course, there may be other issues with your site that affect your site's ranking. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users."
Editor's note: if you want to make sure that your web pages are compliant to Google's latest ranking algorithm, check them with IBP's Top 10 Optimizer.
YaCy: a new search engine concept
"YaCy is a free search engine that anyone can use to build a search portal for their intranet or to help search the public internet. When contributing to the world-wide peer network, the scale of YaCy is limited only by the number of users in the world and can index billions of web pages."
Search engine newslets
- Understanding how the Google Maps API usage limits affect your sites.
- Google registers 'GoogleGivesBack.com".
- Black Friday on Foursquare (infographic).
- Google to shut down 7 products.
- Update on Google encrypted traffic: 8.875% of Google Traffic now [not available].
- Google integrating author information results with Google Plus in main SERPS.
- Video: If I get links to a URL with and without a trailing slash, will my PageRank be split? Answer: no.
- Google Site Speed now easier to access.
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