Weekly SEO news: 4 October 2011

Welcome to the latest issue of the Search Engine Facts newsletter.

Getting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.

Also in the news: Google releases another Panda update, Google loses market shares to Bing, the non www version of your website should point to the same location as the www version and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Four steps to reach customers with Google in different countries

Getting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.

regional results

Why should your website be listed in other Google versions?

Google redirects people from Google.com to the local versions based on the IP address of the visitor.

For example, people from Germany will be redirected from Google.com to Google.de, people from the UK will be redirected to Google.co.uk, etc.

These people won't see your Google.com listings because Google delivers totally different search results for the same keywords in the local versions. If you want to reach these customers, you must make sure that Google finds your website relevant to that particular country.

How to make sure that Google lists your website in the targeted country

If you want to get listed in Google's search results for a particular country, there are four things that you have to do:

1. Get a country specific domain name with the right top level domain

If you want to get high rankings on Google.co.uk then you should have a .co.uk domain name. It's much easier to get listed on Google.co.uk if your website uses the .co.uk top level domain.

2. Get an IP address that is located in the targeted country

If you cannot get a domain name with the right top level domain then try to get an IP address that is located in the targeted country.

If the IP address of your web server is located in Italy then Google will use this as an indicator that you're targeting the Italian market.

You can use the FlagFox Firefox extension to check the geographic location of a server.

3. Show Google that your website is located in the targeted country

If you target the French market, show your full postal address in the footer of your website if that address is located in France. Also include that address on the "About us" page of your site. That will make it easier to assign your website to that country.

4. Create country specific web page content

If you're trying to sell something in Denmark, it is obvious that your web page content should be in Danish.

Use the right words on your web pages. For example, write "aubergine" instead of "eggplant" and "biscuit" instead of "cookie" if you want to be listed on Google.co.uk.

If you do the things above, you will dramatically improve your chances of being listed in Google's results for a particular country.

If you want to be listed for a particular keyword, you have to optimize your web page content and you have to make sure that the right websites link to your site.

 

2. Search engine news and articles of the week

Google releases another Panda update

"We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”

Editor's note: check your web pages with IBP's Top 10 Optimizer to find out if your pages are good enough for Google's latest algorithm.



StatisticsAugust 2011 US search market share report

"Google, as well as Google powered engines (Google and AOL) continues to slowly lose traction monthly; while the Bing powered (Bing and Yahoo!) engines continue to gain momentum.

One way to look at the search market share is to look at Google powered vs. Bing powered, representing 68.3% and 31.7% of the US market respectively."



Google PlacesGoogle Places: what does the “new” business permanently closed process look like?

"In response to the NY Times article on problems with the process for showing a business as closed that led to spammer induced closings, Google announced that they had pushed a fix. [...]

The process is dramatically improved. That being said it still needs refinement. It is imperative that the currently buggy email feedback to the owner be fixed."



Parking the non www. version of your website causes problems

A webmaster redirected the non www. version of his website to a parking site. This caused problems with Google:

"This is a very bad user experience and may very well confuse our algorithms as well. If you want to serve content only on the www version of your site, it would make sense to 301 redirect example.co.uk to www.example.co.uk."



Google+ opens the floodgates to all, market share rockets

"Opening access created a massive spike in market share of visits for the site, with a 1269% growth from the week ending September 17th to the week of September 24th. The site also received nearly 15 million total US visits last week."



Search engine newslets

  • Betsy Aoki brings social to search at Bing.
  • Google changes the keyboard navigation shortcuts.
  • Google Analytics is now legal in Germany.
  • Google retires old AdSense interface.
  • Google UK shopping displays too many US results.
  • Larry Page: Google’s biggest threat is Google.
  • Should Google tweak the news we consume?

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3. Success stories

You can get IBP for a discount this month

IBP is a popular SEO software tool that helps you to get your web pages on the first result page on Google and other search engines.

IBP

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