You probably know the offers from companies who promise links from PR5-PR9 sites for a few dollars. This sounds like a very good offer and the websites look relatively credible. However, things that look too good to be true usually aren't true.

Also in the news: the latest search engine market share statistics, another PageRank update, Google rewrites the title tags of some websites and more.

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You probably know the offers from companies who promise links from PR5-PR9 sites for a few dollars. This sounds like a very good offer and the websites look relatively credible. However, things that look too good to be true usually aren't true.

Many people have been burned by these link building services. Examples can be found here, here and here. (For the lawyers, we have nothing to do with the comments on the linked pages and we do neither endorse or denounce the companies mentioned on the pages.)

What do these companies promise and what do they actually do?

The promises of these dubious link building companies sound very good:

• They promise you links from high PR websites.
• The promise you a quick and easy solution to get more backlinks to your site.

Unfortunately, this is not what these companies actually do. When you order such a link building package, you will get the following:

• They create fake accounts on forums with a link to your site.
• They write dubious comments in forums with a link to your site.
• They create hundreds of fake websites and Internet directories to which they "submit" your site. The websites and directories are all owned by the same company (which also owns the link building service).

These links might actually harm your website

There are several reasons why these links won't help your website:

• The quality of the pages and the links is so low that the links won't have a positive effect on your rankings.
• Some of these sites add the links in a way that clearly looks like a paid link (which cause problems with Google).
• Most of the links will disappear after a short time.

Some people in the scam forums even reported that they were charged for links that didn't exist at all.

When they requested their money back, the customer service did not reply and the "US link building company" turned out to be located in an Eastern European country. The money was lost.

When it comes to link building and SEO, there is no fast-track

If you want to get lasting rankings in Google's top 10 results, there are no quick and dirty solutions. You need high quality web page content that has been optimized for users and search engines and you need backlinks from high quality websites.

It takes some time to get these backlinks but it's worth the time and the effort. A single link from a high quality website is better than lots of low quality links from dubious sites.

That's where IBP comes in: IBP helps you to manage your link building campaigns, it helps you to find potential link partners, it checks your backlinks and it helps you to contact your link partners.

In addition, IBP helps you to optimize your web pages, it helps you with keyword research, it checks the position of your website site and much more. And all of that for a price that is considerably lower than the prices that the link building services mentioned above charge.

Go for quality and try IBP now. You won't regret it!