|Weekly SEO news: 28 June 2011|
| Welcome to the latest issue of the Search Engine Facts newsletter.
Your website does not have to be perfect to get high listings on Google. It just has to be better than the websites of your competitors. This week, you'll get concrete advice on how to outperform your competitors.
Also in the news: Google shows the number of +1 clicks on the results pages, Google experiments with the home page design, Dilbert recommends white-hat SEO techniques and more.
Table of contents:
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|1. Outrun the bear: five steps to beat your competitors|
Your website does not have to be perfect to get high listings on Google. It just has to be better than the websites of your competitors. It's similar to this popular joke:
Two hikers on a trail came around the bend to find an enormous brown bear about 75 yards up the trail. The bear spies them and begins running toward them at a full gallop.
One hiker drops his backpack, sits down, throws off his boots, and starts lacing up a pair of running shoes. The other hiker says: "What are you doing? You will never outrun that bear!". The first hiker replies: "I don't have to outrun the bear..."
If your website is only slightly better than the sites of your competitors, your website will get the click. If more than one web page has been optimized for a keyword, it's the quality of the links that makes the difference. The following tips will help you to beat your competitors.
Step 1: Find your real competitors
Step 2: Analyze the backlinks of your competitors
Step 3: Check the PageRank spread of the linking pages
Step 4: Check the top level domains of the linking pages
Step 5: Check the content of the linking pages
Do the things above and your website will get better rankings than the websites of your competitors. Also analyze your website with IBP's Top 10 Optimizer to make sure that the content of your web pages is compliant to Google's latest ranking algorithm.
|2. Search engine news and articles of the week|
|3. Success stories|
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|4. Previous articles|