Weekly SEO news: 12 April 2011
Welcome to the latest issue of the Search Engine Facts newsletter.

We're living in a world of instant gratification: the Internet and the TV report news as it happens, you can call anyone, anywhere at any time, fast-food is delivered and consumed immediately, etc. Does this also work with search engines? How can you get listed as quickly as possible in Google's search results?

Also in the news: Google rolls out the Panda update internationally and uses user blocking data, how to show Google that your content is original, Bing gains market share among tech-savvy people, Google gets a reorg and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to get listed as quickly as possible in Google's search results

We're living in a world of instant gratification: the Internet and the TV report news as it happens, you can call anyone, anywhere at any time, fast-food is delivered and consumed immediately, etc. Does this also work with search engines? How can you get listed as quickly as possible in Google's search results?

You have to make it as easy as possible to index your pages

If you want to get your website as quickly as possible in Google's search results then you must make sure that your website offers everything that is needed by Google:

1. Your server must allow Google to index your pages

Check your robots.txt file and remove the "disallow" lines if necessary. Make sure that your web pages don't contain "noindex" tags. Your web server should not use bot blocking software or cloaking scripts, either. These can prevent Google's bot from indexing your pages.

2. Your web pages must be meaningful to Google

If you have a one-page website or if your website is a pure Flash site then chances are Google won't find enough useful content on your pages.

Optimize as many pages of your website as possible to show Google that your website is full of valuable content that should be presented to web searchers. The more useful content Google finds on your website, the more likely it is that your pages will get high rankings.

3. Your web pages must have good backlinks

The more links point to your website, the more often Google's bot will visit your web pages. The more backlinks your website has, the faster Google will show your website on the search result pages.

You have to wait for some time

Before Google displays your website in the search results, you have to wait for some time:

1. Technical reasons

After publishing your optimized web pages, you have to wait until Google's indexing bot visits your website. When the bot comes, it might not crawl your whole website. In addition, not all of the crawled web pages might be indexed.

The indexed pages have to be parsed to assign them to search queries. Google also rates the quality of your website and compares the content of your web pages to other pages. The whole process takes some time. The more backlinks your website has, the faster this process will be.

2. Algorithmic reasons

Google needs some time to trust the quality of a page. If you have a new website, it takes longer until Google trusts your site. The older your website and the more backlinks your website has, the sooner Google will trust your site.

3. Keyword reasons

It takes longer to get high rankings for more competitive keywords. If you need fast results, start with less competitive keywords and then target the more competitive keywords when your website has multiple top 10 rankings for less competitive terms. It will be much easier then to get high rankings for the competitive terms.

Unfortunately, there's no shortcut to Google's top results. If you want to get high rankings on Google as quickly as possible, you have to offer Google optimized high quality content and good backlinks.

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2. Search engine news and articles of the week

Google Google's new algorithm goes global, includes user feedback

"Today we've rolled out this improvement globally to all English-language Google users, and we've also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms.

In addition, this change also goes deeper into the 'long tail' of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change."



Bing winning over tech-savvy Microsoft fans

"Looking at Bing usage in the various IE builds shows a pretty impressive curve – the newer the IE build, the more Microsoft is providing the searches. Apparently, people are impressed by Microsoft's updates, and Microsoft is starting to see the synergy between IE and Bing."

Related: Bing-powered share of searches reaches 30 percent in March 2011: "Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 2, 2011. Bing-powered search comprised 30.01 percent of searches for the month, with Yahoo! Search and Bing receiving 15.69 percent and 14.32 percent, respectively."



Matt CuttsVideo: How can I make sure that Google knows my content is original?

"Google crawls site A every hour and site B once in a day. Site B writes an article, site A copies it changing time stamp. Site A gets crawled first by Googlebot. Whose content is original in Google's eyes and rank highly? If it's A, then how does that do justice to site B?"

Google's Matt Cutts answer that question in a video. It seems that Google has no real way to find the original article. He suggests that you manually report infringing sites. In general, sites that have better backlinks will get better rankings, no matter if their content is original or not.

Editor's note: use IBP's link builder to get more and better backlinks to your site.



Google's Page begins major reorg: engineers, not managers, in charge

"That's worked out well for Apple, but its culture is very different from Google's. And Page and Jobs are as dissimilar as they come. That said, if Page's vision of a new, ambidextrous Google fosters the same sort of incremental and radical innovations we've seen come out of Apple in the past decade, that would probably be a good change."



Can you use Google Custom Search to validate a search penalty?

"If you think you have a penalty with Google, perform a query with Google Custom Search and see if the results are the same. Doing any search for my keywords in any Google 'custom' search shows results as I would expect. However, the same search in regular Google serps is missing. [..]

I'm thinking some sort of algorithmic penalty might be in place on my site and custom search does not reflect penalties of this sort?"



Search engine newslets

  • Bing launches business portal (similar to Google Places).
  • The difference between web reporting and web analysis.
  • Twitter to offer brands Facebook-style pages.
  • Can you still disable Google's custom results with the &PWS=0 parameter? Answer: Yes, but you have to disable Google Instant first.
  • Real-time traffic graphs for the Google Transparency Report.
  • Google: Product chief, valley veteran Jonathan Rosenberg to step down.
  • Google introduces free phone support for AdWords advertisers.
  • Double column organic Google results, oh my.

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3. Success stories

"IBP consistently returns the best results."

"As an SEO company, we use many different tools, some significantly more expensive than IBP, yet it's IBP which consistently returns the best results and the one we turn to the most.

The lovely thing about IBP is the ease of reporting which our clients love, allowing us to work closer to their business and deliver the results they need."
John, www.cookieseo.co.uk



IBP



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