Weekly SEO news: 14 September 2010
Welcome to the latest issue of the Search Engine Facts newsletter.

Last week, Google released Google Instant. You have to adapt to this change if you don't want to lose many website visitors. In this article, we'll explain what Google Instant is and you'll learn what you can do to benefit from the change.

In the news: More news about Google Instant, 10 unique things that you can do with your competitor's backlinks, Google introduces a tag for multilingual websites and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to get more visitors with Google Instant search

Last week, Google released Google Instant. You have to adapt to this change if you don't want to lose many website visitors. In this article, we'll explain what Google Instant is and you'll learn what you can do to benefit from the change.

Google

What is Google Instant?

Google Instant is Google's new way to display search results while the user is typing the query. Google tries to complete the query during the input.

For example, when you enter "bike h" then Google will display the results for the keyword "bike helmets" because Google thinks that this is the most likely query.

Google Instant will not display the search results for the keywords "bike h", which are totally different. If you want to get the results for "bike h", you have to click the search button.

What does this mean for your website?

It's very likely that the search behavior of searchers will change. Until now, people had to think to refine their queries. With Google Instant, surfers get suggestions while they are typing and many of them will select one of the suggestions.

That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.

How to get more visitors with Google Instant search

Google Instant automatically completes the search query of a user while typing. Google uses the keywords of Google Suggest to complete the query.

That means that the keywords that Google Suggest uses will get even more traffic than before. For that reason, your web pages should be optimized for the keywords that Google suggests.

To find the keywords that Google Suggest offers for your keywords, do the following:

1. Download IBP and open the keyword manager in IBP.

2. Select "Google Suggest" as the source for keyword suggestions and enter your main keywords.

IBP will return the Google Suggest keyword suggestions. Repeat this with your main keywords to get a comprehensive list. The number of searches for the keywords does not matter because Google Instant counts this differently.

After collecting your keyword list, optimize as many different pages of your website for as many of these keywords as possible. IBP's Top 10 Optimizer will tell you how to change your web pages so that Google will display them in the top 10 results for these keywords.

This is a very important step! If you don't optimize your web pages for these keywords, you'll miss a lot of traffic!

Do not change pages for which you already have high rankings. Optimize new pages of your website for new keywords. The more pages of your website you optimize, the better.

Google Instant is not a new ranking algorithm. It is just a new way in which Google displays the search results. Some keywords will now get fewer impressions, some keywords will get more impressions.

It's important that you adapt to the change. IBP will help you to change your web pages so that they get the maximum number of visitors through Google Instant.

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2. Search engine news and articles of the week

GoogleGoogle Instant: revolutionary or much ado about nothing?

"Google stands to make more revenue from AdWords advertisers in two ways. First, the increased emphasis on expensive 'head' keywords means advertisers are going to have to pay more to be visible earlier in the search process.

Second, with the auto suggest box pushing organic listings further down the results page, searchers may be more likely to click on the ads that are still prominently displayed."



10 unique ways to benefit from your competitor's links

"Checking the backlinks of your competitors can greatly improve the position of your own website on Google and other search engines. Websites that link to your competitors are websites that could link to your site. Reverse-engineering the link structure of your competitors often reveals very helpful information.

Do your competitors participate in link schemes? Is there anything unusual in their backlinks? Do they get the majority of their backlinks from only a handful of sites? Do most of the backlinks to your competitors come from the same IP address range?"



Bing Bing and Yahoo! – same algorithm, different results

"Yahoo! and Bing are now driven by the same search algorithm for natural results. That means that when you search for a term on Bing, the results you see are the same as if you were to search on the term on Yahoo…right? Wrong. [...]

There is still a need to track your position or exposure to search terms across both engines, especially if you are just below the fold for critical terms. You could be missing out on a front page opportunity. [...]

When optimizing for Bing, consider if the term has related searches appearing. If it does, compare the query volumes and the competitiveness of these terms. Moving into a higher position for a related search term may actually bring you to the front page of your critical term faster than if you just optimize for the main term."

Editor's note: use IBP's Top 10 Optimizer to optimize your web pages for Yahoo and Bing. Of course, IBP's Top 10 Optimizer also works with Google.



Bing exec: Google Instant may be fast, but Bing results are smarter

"A young Australian tech geek, named Long Zheng , tweaked Microsoft's Bing search engine to do the same [Google Instant] functions back in August 2009. [...]

The interface itself isn't anything new. There was a site put up last year that does the same thing with Bing APIs. The magic was they (Google) were able to do it at scale, for all of their searchers. It's an impressive technical accomplishment for sure."



Google adds a new tag for multilingual websites

"The strategy we're proposing isn’t appropriate for multilingual sites that completely translate each page’s content. We’re trying to specifically improve the situation where the template is localized but the main content of a page remains duplicate/identical across language/country variants."



Search engine newslets

  • Yahoo: we invented Instant Search.
  • Google Instant: the Google alphabet.
  • Many Google features are no longer available in Instant Search.
  • comScore: Facebook takes lead in time spent.
  • Ask.com closes Bloglines.
  • Google TV will have its own Instant Search.
  • Why is Google so condescending?
  • China's Alibaba Group may rethink Yahoo ties.

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3. Success stories

Get up to 30,000 backlinks for any website

SEOprofiler is a new backlink analysis tool that informs you about the backlinks to your website. SEOprofiler also lets you discover the backlink secrets of your competitors.

  • Get up to 30,000 backlinks for every competitor domain.
  • Analyze up to 5,000,000 backlinks per month.
  • Links are continually added and updated every hour.

Enter your domain name or the domain names of your competitors in the search box on SEOprofiler to get an instant analysis.



Marc Aucamp"I have achieved 8 first page rankings."

"I have been using IBP for over 9 months and I have achieved 8 first page rankings, 9 second page rankings and the rest of the pages seem to be on the move to the first page."
Mark Aucamp, Money Saving Expert



Tell us how IBP helped your business and 250,000 readers will see YOUR website

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

Click here to tell us your story.



IBP

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