|Weekly SEO news: 24 August 2010|
| Welcome to the latest issue of the Search Engine Facts newsletter.
Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that you get the basics right. Check the six points in this week's article to find out if your website turns enough visitors into customers.
In the news: Google adds two new features to the search result pages, Google's international filters might have been changed, the canonical tag doesn't work for all websites and the latest search engine market shares.
Table of contents:
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|1. Six points: how to turn more of your website visitors into customers|
Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that you get the basics right.
Check the following six points to find out if your website turns enough visitors into customers:
1. What is your website about and what's in it for the visitor?
2. Is your website trustworthy?
3. Does your website look professional?
4. Make it as easy as possible for your website visitors
5. Make it a risk-free experience for your customers
6. Give search engines what they want while pleasing your website visitors
Increasing the conversion rate of your website is an easy way to increase your revenue without increasing the number of website visitors. The more visitors of your website become customers, the more you will earn when your website is listed on Google's first result page.
|2. Search engine news and articles of the week|
|3. Success stories|
"We are outranking over a dozen high profile competitors."
|4. Previous articles|