|Weekly SEO news: 18 May 2010|
to the latest issue of the Search Engine Facts newsletter.
The anchor text of the links that point to your website is very important when it comes to getting high rankings on Google. Unfortunately, Google might not use the anchor text of all the links that point to your website. In this article, you'll learn how to find these links.
In the news: Bing offers ranking tips, Bing and Yahoo have a combined market share of 30%, Google is going to offer encrypted search and more.
Table of contents:
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|1. Four reasons why Google might not use the anchor text in the links to your website|
The text that is used in the links that point to your website has a major effect on the position of your website in Google's search results.
For example, if many people use the text "buy blue widgets" to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase "buy blue widgets" in Google's search results.
The link text (also called anchor text) is the text that is used in text links. Example:
Unfortunately, not all anchor texts will be used by Google. Check the following things to make sure that the links to your website pass the correct anchor tag:
1. The nofollow attribute
2. Invalid characters in the URL
3. The links use 301 redirects
4. The first link passes the link text
Links are the most important factor when it comes to getting top 10 rankings on Google and other major search engines. Details about how to get links to your website can be found in the IBP manual (starting at page 91).
|2. Search engine news and articles of the week|
|3. Success stories|
"I have four domains which are among pages 1-4 on Google."
|4. Previous articles|