|Weekly SEO news: 4 May 2010|
to the latest issue of the Search Engine Facts newsletter.
How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed? This week's article explains eight things that you can to do show search engines your most important pages.
In the news: Google adds new features to the search results, a 410 code will get your web pages out of Google's index, a Google update hurts long tail searches and more.
Table of contents:
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|1. Eight things you can do to show search engines your most important pages|
How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed?
Depending on how your website's navigational links are structured, some pages can get higher rankings than others. Here are eight things that you can do to guide search engines to the most important pages of your website:
1. Make the web pages easy to find
2. Link from your own pages to your own pages
3. Use the right keywords in your navigational links
4. Use absolute links on your website
5. Use the nofollow attribute
6. Remove unnecessary links
7. Exclude irrelevant and duplicate pages from indexing
8. Recover lost pages
Optimizing the links on your own website improves the position of your web pages in search engines. In addition to optimizing the links, you should also optimize the content of your web pages to make sure that Google and other search engines list your website for the right keywords.
|2. Search engine news and articles of the week|
|3. Success stories|
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|4. Previous articles|