Weekly SEO news: 6 April 2010

Welcome to the latest issue of the Search Engine Facts newsletter.

Google's Matt Cutts recently made a new announcement about paid links. Buying links is a very hot and controversial topic among webmasters. Should you buy links to increase the position of your website on Google? Do paid links help your rankings? Are there any risks?

In the news: Google updates the toolbar PageRank numbers and tests "not entirely unlike" feature, Apple might build its own search engine and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Why buying links is not a good idea

Google's Matt Cutts recently made a new announcement about paid links. Buying links is a very hot and controversial topic among webmasters. Should you buy links to increase the position of your website on Google? Do paid links help your rankings? Are there any risks?

Can you increase your website rankings by buying links?

Yes, you can. Links that point to your website are the most important factor that influences the position of your website in Google's search results.

If you buy backlinks, you can quickly get high rankings for your website on Google. However, that's only one side of the medal.

If buying links works, why shouldn't you use it for your website?

Buying links is against Google's terms of service: "Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."

Google's anti-spam engineer Matt Cutts recently announced that Google has been working on new algorithms and tools to detect paid links.

Google has a report form for paid links. If one of your competitors finds a paid link that points to your website, he might report it to Google.

Google actively searches for paid links and it's likely that they will detect all paid links sooner or later. While you can get away with them for some time (that's why paid links work for some time), your website will be penalized as soon as Google finds out that you tried to game the system.

Buying links leads to quick results and strong penalties

If you use spammy SEO methods such as buying links, you will quickly get high rankings on search engines. Unfortunately, Google will completely remove your website from the search results as soon as they find out that you use these methods:

Spammy SEO methods

If you use ethical SEO methods, it will take longer until you get high search engine rankings. However, your rankings will grow steadily and you'll get a much better performance in the long run:

Ethical SEO methods

Do not use spammy SEO methods to increase your rankings on Google. It will backfire on you.

There are better ways to get inbound links

As mentioned above, the links to your website are the most important factor that influences the position of your website in Google's search results.

For that reason, it is very important to get as many good backlinks as possible to your website. The quality of the backlinks is more important than the quantity.

You can get links from related websites, links from blogs, links from social bookmark websites, links from Internet directories and more. The link manager in IBP helps you to get these links.

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2. Search engine news and articles of the week

GoogleGoogle PageRank update for April 2010 with Google Caffeine ?

"Its happening as we speak, actually started off yesterday night and is probably underway. What’s interesting is that last few days many websites have noticed that there were a sudden dip / fluctuation in organic traffic and there are strong speculations of Google Caffeine being rolled out. There have been no mentions on this from Googlers though."



Apple may build a search engine to shield iPhone data from Google

"Data Apple collects about users from its vaunted iPhone is so valuable that the company must build a special search engine just to keep Google from gleaning insight from that data. [...]

We believe Apple could utilize data unavailable to Google, data generated by the company's App Store, to create a mobile centric search engine, which would be a unique offering to Google's search engine."

Related: '70% chance' Apple builds its own search engine in the next five years



Google services on the iPad and tablet computers

"We've been working hard to optimize our services for the new format - larger touchscreens, increased portability, rich sensors - and we’d like to share some information about our progress so far."

Related: Meet the Google iPad



UnlikeGoogle tests "not entirely unlike" feature

"As of this morning, Google is delivering the new design to me again and I noticed something different after doing a search on my name. [...] At the bottom of the new column it shows an unconventionally named, 'Not entirely unlike' result. [...]

The notion that many public figures on the web frequently reference each other or at least cite common concepts and resources may very well be supported by the connections listed above. Also I would note this is not the same as the 'Related searches' that often show at the bottom of the search results."



Search engine newslets

  • Major Internet companies team up for new privacy laws.
  • Bing improves Bing Maps.
  • Greenpeace: Google, Microsoft and others need greener data centers. (PDF)
  • ‘Suicide’ query prompts Google to offer hotline.
  • Google, Facebook prepare for political ad bonanza in midterm elections.
  • Discussion: what is the most important part of SEO? (IBP can help you with all parts).

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3. Success stories

"Well worth every penny spent."

"Since using IBP for six months we have been able to take a website/business focused on providing candid wedding photography in London, England from a handful of monthly visitors to over 1000 unique visitors per month with Google PR3.

On Google.co.uk we now rank 6-10 for a very targeted keyword and using IBP to target local search terms has been invaluable. For some local keywords, our website can be found on position 1-3 on Google.

IBP has given our business the visibility online to grow and establish an excellent reputation. Well worth every penny spent."
Jiggy, www.rikpenningtonphotography.com



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Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

Click here to tell us your story.

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4. Previous articles

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