 You have a beautiful website with great products, great guarantees, many comprehensive pages and great customer service. Unfortunately, Google and other search engines won't give your website high rankings.
There are several reasons why search engines do not list websites although they look great and offer quality content:
1. Your web pages are meaningless to search engine spiders
Search engines use simple software programs to visit your web pages. In general, search engine spiders won't see anything that is displayed in images, Flash elements, JavaScript (except for a few exceptions) and other multimedia formats.
If the main content of your website is displayed in images or Flash then your website can be totally meaningless to search engines. If your website navigation is pure JavaScript then chances are that search engines won't find the pages of your website.
Your website will look like a single page site although it consists of many different pages.
Solution: Check your website with IBP's search
engine spider simulator to find out how search engine spiders see your website.
2. The HTML code of
your web page contains major errors
Most web pages have minor errors in their HTML code. While
most search engine spiders
can handle minor HTML code errors,
some errors can prevent search engine spiders from indexing your web pages.
For example, a tag at the
top of your web pages could tell
search engine spiders that they have reached the end of the page although
the main content of the page has not been indexed yet.
Solution: Verify
the HTML code of your web
pages with an HTML validator
tool. You can find an HTML
validator in the free IBP demo version (IBP main window > Tools > HTML Validator).
3. The HTML code of
your web pages doesn't contain
the right elements
If you want to get high rankings
for certain keywords then
these keywords must appear in
the right places on your web
page. For example, it usually
helps to use the keyword in
the web page title.
There are many other elements
that are important if you
want to have high rankings. All of them should be in place if you want to get high rankings.
Solution: Analyze your web pages with IBP's Top
10 Optimizer. The optimizer will tell you in detail how to edit your web pages so that they will get top 10 rankings on Google and other major search engines for the keywords of your choice.
4. Your web server
sends the wrong status codes
Some web servers send wrong
status codes to search engine spiders and visitors. When a search
engine spider requests a web
page from your site then your
server sends a response code.
This should be the "200
OK" code.
Some servers
send a "302 moved" or
even a "404 not found" response
code to the search engine
spiders although the web page
can be displayed in a normal
web browser.
If your web server sends the wrong response code, search engine spiders will think that the web page
doesn't exist and they won't
index the page.
Solution: Use
the search engine spider simulator mentioned above
to find out which response
code your web server returns
to search engines. If the
response code is not "200
OK", the spider simulator will
return a warning message.
5. Your robots.txt file rejects all search engine spiders
If your robots.txt file does not allow search engine spiders to visit your web pages then your website won't be included in the search results. Some robots.txt file contain errors and search engine spiders are blocked by mistake.
Solution: Check the contents of your robots.txt file. In general, it is not necessary to use a robots.txt file if you don't want to block certain areas of your website.
Search engine spiders must be able to understand your web pages if you want to get high rankings on Google, Bing and other search engines. The tips above help you to make sure that search engine spiders see what you want them to see.
Back to
table of contents - Visit
Axandra.com |
Customer Support • Code of ethics
Google adds new features to real-time search
Google announces enhanced local listings test
