|Weekly SEO news: 9 February2010|
to the latest issue of the Search Engine Facts newsletter.
If you're not careful, Google AdWords can cost you a fortune without giving you something in return. Changing a few things can greatly improve your conversion rate.
In the news: Google plans a Twitter competitor, Google steals your traffic without compensation, four things that scare Google and more.
Table of contents:
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|1. Google AdWords: how to lower your costs while selling more|
If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return.
The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.
Long tail keywords convert better and there are a lot of them
The wrong long tail keywords will just cost you money
Negative keywords will increase your conversion rate
Broad match can help you to get more customers but you have to be very careful with that option. If you use broad match with your keywords, don't forget to use negative keywords so that you don't pay for unwanted traffic.
Many more tips on how to improve your AdWords ads can be found in our eBook "Writing Successful AdWords". If you don't want to use broad match, the keyword manager in IBP can help you to quickly create long tail keywords that target specific groups and regions.
|2. Search engine news and articles of the week|
|3. Success stories|
"We have seen our sales rise 37% monthly."
Tell us how IBP helped your business and 230,000 readers will see YOUR website
|4. Previous articles|