|Weekly SEO news: 12 January 2010|
to latest issue of the Search Engine Facts newsletter.
How does Google rank tweets in the real-time results? The Google engineer who led Google's real-time search development shares some insights.
In the news: the latest search engine statistics, Bing changes the result pages for some queries, Yahoo's social plans and more.
Table of contents:
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|1. Official Google statement: how Google ranks tweets|
Last month, Google started to display real-time results in addition to the regular top 10 pages on their search result pages. The real-time results are meant to offer web searchers access to brand new news items as fast as possible.
The main element of Google's real-time results are tweets. Tweets are the real-time messages that Twitter users post on Twitter.com. Google's Amit Singhal, who led the development of Google's real-time search, recently revealed how Google ranks tweets in the real-time results.
There's some kind of PageRank just for tweets
There are additional filters and algorithms
The problem with Google's real-time results is that they don't last. The time and efforts that you have to invest in getting listed in Google's real-time results is better spent on optimization for Google's regular results.
If your website is listed in Google's regular results, it will usually stay there for a long time. Real-time results last only a few minutes (often less). To get in Google's regular top 10 results analyze your website with IBP's Top 10 Optimizer.
|2. Search engine news and articles of the week|
|3. Success stories|
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|4. Previous articles|