|Weekly SEO news: 13 October 2009|
to the latest issue of the Search Engine Facts newsletter.
This week, we're trying to find out how you can outrank your competitors on Google. You don't have to beat Google. You just have to be better than your competitors.
In the news: a click-fraud ring produced more than $3 million worth of fraudulent clicks in just two weeks, Google's Matt Cutts talks about the robots.txt file and more.
Two browser plugins for KeywordIndex are now available. They make it even easier to find good keywords for search engine optimization and paid search marketing.
Table of contents:
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|1. Five steps: How to outrank your competitors on Google|
To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors.
If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The following tips will help you to get better rankings than your competitors:
Step 1: Find out who your competitors are
Step 2: Check the anchor texts of these websites
Step 3: Check the PageRank spread of these websites
Step 4: Check the top level domains of the inbound links
Step 5: Check the content of the linking pages
If you follow the five steps above, your website will get better rankings than the websites of your competitors. Another easy way to find out how exactly you have to change your web pages so that they can get top 10 rankings on Google is to analyze them with IBP's Top 10 Optimizer.
|2. Search engine news and articles of the week|
|3. Browser plugins for Keywordindex|
Our free keyword suggestion tool has become very popular since its release three weeks ago. You can now access KeywordIndex through two new web browser plugins:
1. Access KeywordIndex.com from the search box of your web browser
The search plugin enables you to search KeywordIndex.com from the the search box of your web browser.
The search plugin works with Firefox, MS Internet Explorer and Google's Chrome browser. You can get it here.
The KeywordIndex plugin for your Google toolbar adds a small KeywordIndex "K" button next to the search box in Google's toolbar:
The plugin for Google's toolbar enables you to do two things:
The KeywordIndex plugin for Google's toolbar works with Google's toolbar for Firefox and MS Internet Explorer. You can get it here.
|4. Success stories|
"My client has position 2 on Google."
|5. Previous articles|