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The Axandra newsletter archive
21 January 2003
WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com
Issue #39 - January 21, 2003
Copyright 2003 Axandra / Voget Selbach Enterprises GmbH
Welcome to a new issue of the Search Engine Facts newsletter.
This week we're telling you what you can do to increase your ranking on search engines if your Web site uses frames. We're also bringing you the latest search engine news.
1. Facts of the week: Frames and the <NoFrames> tag
It's very difficult to get a good ranking on search engines if your Web site uses frames. We've mentioned it in our newsletter before.
The problem is that search engines do not index framed Web sites well. Actually, the search engines do such a poor job of indexing frames that we recommend rebuilding your Web site without them. For some search engines, it's the only way to get a good ranking.
If you must use frames on your Web site for some reason, make sure you use the NoFrames tag so that search engines can find some text to index. The NoFrames tag is a tag specifically for search engines that cannot read the actual pages in your frame set.
Some search engines will be able to index the text you enter in the NoFrames tag. The contents you enter there should be text that is related to your site. It should contain your most important keyword phrases, but should remain readable to your Web site visitors.
You should place the NoFrames tag just before the </frameset> tag in your frameset, for example:
...
<frameset cols="25%,*" border="1">
<frame src="this.html" name="this">
<frameset rows="*,5*">
<frame src="that.html" name="that">
<frame src="whatever.html" name="whatever">
</frameset>
<noframes>
<body>
<h1>All about fishing equipment</h1>
If you're looking for fishing equipment, you'll find it
here. We offer rods, reels, lines, flies, waders, vests
and apparel, tubes and boats and more.
<p><a href="this.html">More about fishing equipment</a>
</body>
</noframes>
</frameset>
...
An easy way to do this is to create a new not framed Web page for your site that describes your products and services. Often the content can be taken directly from one of your existing framed pages.
Once you've created the new page, view the HTML source of the page and copy everything from within the <body> and </body> tags. Then paste the new content within the <body> and </body> tags found within the NoFrames tags of your frameset.
Note that the text between NoFrames tags in our example contains a link to the main frame set page. That way, Web surfers with older browsers that don't support frames will also be able to visit the page.
Don't use a list of keywords within the NoFrames tags and don't try to overuse this tag because the search engines might penalize your Web site for that.
Even if you use the NoFrames tag, it's still difficult to get a good ranking for a Web site that uses frames. If at all possible, avoid frames on your site.
2 . Search engine news of the week
* Espotting and FAST are cooperating
The major pay per click search engine Espotting will add the Web search results from FAST to its paid listings.
In addition, Espotting's top three paid listings will appear on the search results page of FAST's AllTheWeb site.
Espotting is now able to offer a complete search solution to portals and search sites. The European mobile Internet portal O2 has already signed up to receive both paid and unpaid listings from Espotting.
* Overture has bought Web analytics company
Overture has purchased the Web analytics company Keylime Software, California, to introduce new reporting and analytics tools for its advertisers.
* FAST announces improved functionality
In an interview with digi.no, FAST CEO John M. Lervik announces that FAST is working on a catalog search engine to appear in 2003. In addition, FAST plans to improve their search service by including information from Yellow Pages, phone books and maps.
* Search Yahoo without the clutter
* Teoma offers advanced search page
* Google Tour
Google now takes you on a tour on its homepage.
* Financial reportings
Inktomi has reported significantly less revenue but managed to narrow its net loss by 95%.
Yahoo has reported a fourth-quarter profit of US$46.2 million, back from a loss of US$8.7 million at the same quarter in the previous year.
* Article of the week
3. Recommended resources
* All your link popularity questions answered
How do you increase your search engine ranking with a better link popularity? How do you contact potential link partners? What kind of incentive can you give someone to place a link to your site? How can you quickly send customized email messages?
Our new (free) ebook will answer these and more questions.
* Web sites we recommend
4 . Previous articles
The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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