|Weekly SEO news: 30 June 2009|
to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at the conversion rate of your website. Search engine optimization is pointless if your website does not convert visitors to buyers.
In the news: how search engines deal with words that have more than one meaning, Google seems to experiment with local search options, a Google algorithm update hits the UK and more.
Table of contents:
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|1. SEO is pointless if your website does not convert|
Getting listed on Google's first result page is great. It's not so great when you find out that you get a lot of visitors through your high search engine rankings but only a few customers.
Search engine optimization is pointless if your website does not convert visitors into customers. You'll actually lose a lot of money if you don't take the time to optimize the conversion rate of your website.
Why is optimizing the conversion rate of your website important?
What can you do to improve the conversion rate of your website?
Further information on how to improve the conversion rate of your web pages can be found on pages 238-246 of our free SEO eBook (zipped PDF file).
|2. Search engine news and articles of the week|
|3. Success stories|
"IBP has made a difference in our marketing plans."
|4. Previous articles|