Axandra news archive: 16 June 2009

This week, we're taking a look at more great tools that will help you to find the best keywords for your AdWords ads and organic search engine optimization.

In the news: Google might be preparing real-time search, there's now an official way to inform Google about your domain change, and McAfee presents the 50 most dangerous search terms.

Table of contents:

• Facts of the week
• Search engine news and articles of the week
• Success stories (this could be yours!)
• Previous articles

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,

Last week, we informed you about the new keyword tool in IBP. IBP's keyword tool uses the unique keyword database of KeywordIndex.com.

IBP's keyword tool does not only help you to find new keyword ideas, it also helps you to create long tail keywords and keyword lists for Google AdWords.

Long tail keywords generate more sales

82% of search engine users will re-launch their search using the same search engine as they used for their initial search, but add more keywords to refine their subsequent search.

This finding also points to the wish of marketers to not only target a few short, broad terms with their search engine marketing campaigns, but also an abundance of longer, more specific keyword phrases being queried when users are dissatisfied with the results of their initial searches.

These keywords often produce more qualified traffic and higher conversion rates.

This multitude of ultra-specific keywords that generate little traffic and few conversions each, but significant numbers of both collectively, is often referred to as the long tail. (source: iProspect)

IBP's keyword manager quickly creates long tail keywords for you

IBP's keyword manager makes it very easy to create long tail keywords. Open IBP's keyword editor, select "Expand keywords", enter supplemental keywords (or choose from the supplemental keywords that IBP offers), click the "Generate keywords combinations" button and IBP does the rest:

IBP offers supplemental keywords in these categories: cities and regions of 27 countries, colors, industries, occupations, synonyms for bargain, big, complete, fast, great and smart. Of course, you can also enter your own supplemental keywords.

Quickly create keyword lists for Google AdWords

IBP's keyword tool helps you to quickly create keyword lists for your Google AdWords ads. Just click the "Export to Google AdWords and others" button in IBP:

IBP automatically calculates the ad group focus score of your keyword lists. The ad group score tells you if the keywords in the ad group are targeted enough so that your ad can get a high quality score.

Google's Quality Score influences your ads' position on Google and the Google Network. It also determines your keywords' minimum bids. The higher the Quality Score of your ads, the less you have to pay per click. IBP's keyword tool helps you to pay as little as possible for your ads.

IBP's keyword manager also lets you add "exact match" and "phrase match" keywords to your keyword lists with a single mouse click.

In addition, IBP's keyword tool also enables you to create misspellings, to combine keywords, to reverse keywords ("lawyer chicago" becomes "chicago lawyer"), to clean your imported keyword lists, and much more.

The keywords that you choose for organic search engine optimization and pay per click advertising decide whether your website will be a success or not. IBP's new keyword tool helps you to find the best possible keywords for your website.

Back to table of contents - Visit Axandra.com