Weekly SEO news: 19 May 2009

Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the websites that are hosted on the same server as your website. Are some of them spammers? Does this affect your rankings?

In the news: Google offers more search options, Google might artificially inflate the conversion rate for advertisers, Microsoft's Kumo Search might be on the way and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to find out which websites are hosted on the same server as your website

bad neighborAre you living in a bad neighborhood? Your website could. Did you know that your web host probably hosts several websites on the same web server as yours?

Some of these websites might belong to shady businesses. If they are major spammers, your website might be banned on Google.

What's the difference between shared and dedicated IP addresses?

IP addresses are the addresses under which search engines find websites on the Internet. Domain names are only an add-on to the IP addresses.

IP addresses can be shared or dedicated. If you use a shared IP address, there will be many websites that use the same IP address as your website.

If you use a dedicated IP address then your website will be the only site on that address.

Does it make a difference what kind of IP address you have?

Yes. We recommend that you spend the money to get a dedicated IP that hosts only your own domain names. This has several reasons:

1. Search engines might use it in their algorithms

Google will tell you that it doesn't matter whether your website has a dedicated IP address or not. However, most of the web pages that can be found on the first result pages have dedicated IP addresses. That's interesting because the vast majority of domains is hosted on a shared IP address.

2. Shared hosting makes your website slower

If you share an IP address with hundreds of other websites then your website might become very slow. If one of the other websites on the server uses a lot of resources then this will affect your own website.

The web server delivers the web pages in the order it receives the requests. If there are more requests to the other websites on your server, the visitors of your website will have to wait before the server sends them your pages.

3. Your website might be in a bad neighborhood

If your website has the same IP address as websites that sell questionable products then your website might get in trouble. If one of the other websites on the server gets banned on Google then your website might get banned, too.

How to find out which websites are hosted on the same server as your site

Go to the shared hosting check web page and enter your domain name. The free online tool will show you all domains that are hosted on the same server as your website.

If your website does not have a dedicated IP address, call your web host. There might be a small fee for the dedicated IP address but it is worth the charge.

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2. Search engine news and articles of the week

Google
Google offers more search options

"The Search Options panel also gives you the ability to view your results in new ways. One view gives you more information about each result, including images as well as text, while others let you explore and iterate your search in different ways."



Hitwise: top 20 search engines and websites

Google has a market share of 73.32%, followed by Yahoo with 15.78%. Ask.com has 3.93%, MSN Search 3.52% and Live Search 2.11%.

Google.com is the most popular website, followed by Yahoo Mail.



InflateGoogle and its partners inflate measured conversion rates and increase advertisers' costs

"When advertisers measure the effectiveness of their pay-per-click ad campaigns, advertisers systematically assume additionally, i.e. that the sales that follow a paid click are sales that would not have happened without the ad platform's assistance.

This assumption offers intuitive appeal: If a user clicked an ad and then bought the advertised product, by all indications the ad platform should be thanked for finding and sending an interested customer. Or should it?"



Google introduces rich snippets

"Rich Snippets give users convenient summary information about their search results at a glance. We are currently supporting data about reviews and people. When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name."



Some users get Kumo features in Live Search

"Back in March, news trickled out that Microsoft employees were testing a new search experience named Kumo, possibly one that will replace Live Search. That same week, some users were lucky enough to (apparently randomly) get access to the new Kumo layout in their Live Search results on live.com."



Search engine newslets

  • Did Google scrape my website? You be the judge.
  • Update to U.S. ad text trademark policy.
  • Google asks you if you are feeling sick.
  • Radio tunes out Google in rare miss for web titan.
  • Greece puts brakes on Google Street View.
  • Analysts claim YouTube could lose $470m in 2009.
  • Will SEO still exist in five years? Google's Matt Cutts says yes.

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3. Success stories

"A very professional and ethical software solution."

"We obtained great results for our customers after studying your software.

The thing we appreciate most about your software is that every project must be studied. Every project has its own winning formula. No secret, no full automation, no useless tools but a very professional and ethical software solution. We published our great results on our website."
Alberto Cavalcoli, Web Agency Verona - Siti Internet Verona





190,000 readers will see YOUR website

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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4. Previous articles

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