Weekly SEO news: 3 March 2009
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at three things that you can do to get high rankings for as many keywords as possible in Google's search results.

In the news: Yahoo updates its index, a Google employee says that PageRank is not important, Live Search gets new features and maybe a new name and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Action plan: how to get listed in Google's search results for many keywords

Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic.

3 steps to Google

There are good ways and bad ways to target multiple keywords. If you choose the wrong way, search engines will think that you are a spammer. If you choose the right way, your website will get higher rankings. The following three steps will help you to get high rankings for as many keywords as possible.

Step 1: Remove stuffed keywords from your web pages

Some webmasters think that the best way to optimize a website for multiple keywords is to add them on every web page and separate them with a comma.

These websites usually have extremely long meta tags with dozens if not hundreds of keywords. You won't get high rankings on Google with that method. Add dozens of keywords on a web page is called keyword stuffing and all search engines consider this spam. You actually risk your search engine rankings if you use this method on your web pages.

To do: Check if your web pages contain long keywords lists. If yes, remove them from your pages.

Step 2: Optimize different pages of your website for different keywords

If you add many keyword on the same web page, then the web page will be somewhat relevant to many keywords. If you optimize a web page for one keyword/keyphrase, then your web page will be very relevant to this keyword.

It is much easier to get high rankings if the web page is very relevant to the searched keyword. For that reason, you should optimize as many pages of your website for as many keywords as possible.

The keywords for which you optimize your web pages should be related. If you have a shoe shop, optimize different pages of your website for the keywords sports shoes, sneakers, sandals and boots. By having optimized web pages for these keywords, you show Google that your website is relevant to the topic shoes.

To do: Find the best keywords for your website and then optimize different pages of your website for different keywords.

Step 3: Add keyword modifiers and combine these variations

In step two, you have optimized your web pages for keywords such as sneakers and sandals. The next step is to add modifiers to these keywords on your optimized pages. For example, the sneakers page could include these keyword variations: sneakers shop, nike sneakers, cool sneakers, etc.

It's usually a good idea to combine all of these keyword variations in one sentence (for example for your web page title): Buy cool Nike sneakers in our sneakers shop in London. With this single sentence, your web page can be found for many keyword combinations that are included in this sentence.

To do: Find keyword modifiers and add different keyword variations to your optimized pages.

If you optimize many pages of your website for different but related keywords and if you add variations of each keyword to each page than the content of your web site will be perfectly optimized for high rankings on Google.

If you combine optimized content with good inbound links, your website will get the best possible rankings on Google and other search engines.

 

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2. Search engine news and articles of the week

YahooYahoo updates its index

"We've rolled out some changes to our index with fresh web data and updates to our crawling, indexing, and ranking algorithms over the last few days. [...] We expect the update will be completed very soon. Throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index."



Google updates the toolbar PageRank and says that it is not important

Many webmasters observed a drop of their Google PageRank. Google's John Mueller wrote in Google's webmaster discussion forum that this might have been a glitch and that the PageRank in the Google toolbar is not important:

"Looking at your site, it might have been that there was some kind of glitch that occurred just as the latest round of Toolbar PageRank was put together. In a case like that, you just need to wait for the next update (we do 3-4 updates per year).

That said, this is generally not something that will affect your site's crawling, indexing or ranking, so I wouldn't worry about it! Don't worry about PageRank :-)."



Live Search to get new features...oh and a new brand, too

"Live Search, keeping to a Spring and Fall update schedule, is set to unveil its new name sometime this spring [...] Recently Live Search has been rolling out a number of tests, which may or may not be a part of those 'new features and UX' coming with the new release, code named 'Kiev'."



Marissa MayerPutting a bolder face on Google

"Yet, despite whatever frivolity might attach itself to her, Ms. Mayer, 33, plays a pivotal, serious role at Google. Almost every new feature or design, from the wording on a Google page to the color of a Google toolbar, must pass muster with her or legions of Google users will never see it."



Yahoo teams with newspapers to sell ads

"Through the partnership, ad salespeople at newspapers pitch local businesses on advertising packages that let them reach visitors to the newspapers’ Web sites and Yahoo users in the area. The newspapers also use Yahoo technology that lets them charge more for ads on their sites."



Search engine newslets

  • Add Twitter to your Google results.
  • Yahoo turns 14 years old. Take a look at their old homepage.
  • Does Google test a new type of Sitelinks?
  • Take a look at the Google Dr. Seuss logo.
  • Ads in Google News Search may tempt media lawsuits.
  • French town of Eu to change name because of Google searches.
  • Yahoo's Microsoft tab totaled $79 million.
  • What an antitrust case against Google might look like.

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3. Success stories

Jim Haverlock"We have managed to establish a niche."

"As an online home furnishings store, we have many huge competitors. By using Internet Business Promoter we have managed to establish a niche in this vast category.

We have found IBP easy to use, we only need to follow its advice, make necessary adjustments to fit us and then - move forward."
Jim Haverlock, www.14ushop.com



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