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The Axandra newsletter archive
24 December 2002
WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com
Issue #35 - December 24, 2002
Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
Welcome to a new issue of the Search Engine Facts newsletter.
We at Axandra.com wish you a wonderful and happy holiday season. During this special time of the year we often feel the potential of our personal power and ability to share the love we have within.
Give yourself and the world around you the gift of love. Be aware of yourself and your actions and of those of others. See the good in all situations and above all, remain at peace. In this way, we all receive.
Happy Holidays,
Andre Voget and Johannes Selbach
Axandra.com managing directors
http://www.Axandra.com/beyond-business.htm
We'll continue our article series after the holiday season on January, 7th. Until then, we'll still provide you with the latest search engine news.
1. Search engine news of the week
* Yahoo to acquire Inktomi
Yahoo announced that they will buy search technology provider Inktomi for US$1.65 per share in cash (41% over the company's closing price Friday), or about US$235 million.
Analysts said that Yahoo wants to be more independent from Google, which recently entered traditional Yahoo markets such as news and shopping search.
At the moment, Yahoo searches are run through Google by default. Yahoo executives declined to say whether they will replace Google's search technology with Inktomi's software once the acquisition is completed.
The deal is expected to be completed in the first quarter of 2003 but must be approved by shareholders and regulators.
Inktomi is currently supplying additional search results to MSN Search, Overture, About.com, HotBot and Lycos. Jeff Weiner, Yahoo's senior vice president of search and marketplace, said Yahoo will continue to license Inktomi's software and that Yahoo is planning to incorporate Inktomi's paid inclusion service.
* AllTheWeb changed algorithms for key phrases
Last Wednesday, the Norwegian company FAST (operator of AllTheWeb.com ) said that they had improved its algorithms for multi-word queries. The changes should result in more relevant links in many languages.
* Google launched Australian version
Rumors has it that Google wants to open up a Sydney-based operation in Australia. The official announcement may follow early in the new year. The corresponding search site Google.com.au has already been launched.
* Overture wins deals in UK and France
The pay per click search engine Overture renewed its deal with Freeserve , United Kingdom's biggest ISP with 2.5 million subscribers.
In addition, Overture closed a deal with Wanadoo , Freeserve's parent company and France's biggest ISP with nearly 8 million subscribers. Overture listings will now be displayed on Wanadoo.fr and Voila.fr (search engine).
* InfoSpace adds Teoma to its search sites
Teoma results can now be found in InfoSpace's meta search site MetaCrawler.com . Also, Teoma results should soon appear in the InfoSpace properties Excite.com, DogPile.com and WebCrawler.com.
* Yahoo! China integrated 3721 real-name search
Yahoo.com.cn now uses 3721.com 's database of real-name keywords. Their list of keywords translates to the domain names of 250,000 Chinese companies.
3721 claims to serve 20 million keyword resolutions per day and to reach 95% of Chinese Internet users through its partnerships with leading Chinese portals and ISP's.
* Google appears in a cartoon in The New Yorker.
2. Our Christmas recommendations
* Are some of your Web pages banned from search engines?
If you use your important keywords too often on your Web pages, the pages might be banned from search engines because of "keyword stuffing".
Search engines consider keyword stuffing as a spamming attempt and they will not list those Web pages that contain too many keywords.
Our new tool Internet Business Promoter helps you to find out if your Web pages have the right keyword density for a high ranking on search engines (by the way, we've just released version 1.6 of IBP).
* Check your link popularity in 5 search engines at once
The freeware tool " Link Popularity Check " can display the link popularity of your Web site on many search engines at once. It can also compare your site to your competitors.
* Internet marketing sites we recommend
3 . Previous articles
The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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