Weekly SEO news: 30 December 2008
Welcome to the last issue of the Search Engine Facts newsletter in 2008.

This week, we're taking a look at the most important news of 2008. What is the dollar value of a top ranking in Google? How can you increase your rankings? What has changed? This and many tips and tricks can be found in the list below.

In the news: Search engine Cuil seems to fail, Google probably doesn't use the bounce rate as a ranking factor, online ads become more expensive and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

Happy New York
1. The most important SEO news of 2008

We published many articles in 2008 that will help you to get more customers. The articles below will help you to increase the rankings of your website on Google and other major search engines.

Google ranking tips:

General Google rankings news:

Google ranking factors:

Google penalties:

Inbound links and link building:

Search engine optimization spam and black-hat SEO methods:

Duplicate content:

General search engine optimization tips and news:

We wish you a Happy New Year 2009!

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2. Search engine news and articles of the week

Cuil fail: traffic nearly hits rock bottom

"Cuil isn't performing well any way you look at it, and I can only imagine how nervous the startup’s management team and investors must be by now. Based on the numbers and graphs we gather from Google Trends, Alexa, Compete and Quantcast, you could even say search engine traffic is nearing rock bottom."



Matt CuttsGoogle's Matt Cutts says that the bounce rate is not a ranking factor

"I'll just say that bounce rates would be not only spammable but noisy. A search industry person recently sent me some questions about how bounce rate is done at Google and I was like 'Dude, I have no idea about any things like bounce rate. Why don't you talk to this nice Google Analytics evangelist who knows about things like bounce rate?'"



Google now features blog thumbnails

"I noticed that Google is running a little thumbnail alongside the first links. I have verified that this is not an experiment but rather a new mini feature. When I logged out of my account I was able to replicate it."



OnlineWhy online ads are weathering the recession

"In most media, 2009 will bring unkind cuts, and Madison Avenue will never be the same. But Internet advertising seems to be holding up. [...] The only bright spot this time is online advertising, which, despite a series of downward revisions, is still expected to grow between 6% and 10% next year over 2008 levels."



Would you rather Google than think?

"Earlier this year, researchers at University College London dispelled the myth that young people are qualitatively different - in aptitudes, attitudes and expectations - from the rest of us when it comes to mining the Internet for information. [...] Do having 'facts at our fingertips' and a surfeit of information come at the expense of creative and independent thinking?"



Search engine newslets

  • Yahoo India hiring plans on.
  • The Top 10 health search engines of 2008.
  • Google Alerts sometimes seems to send false alerts.
  • Google 'set to launch Street View service in the UK in spring'.
  • Paid click growth will benefit Google.
  • Big brother Google?
  • Internet overtakes newspapers as news source.

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3. Success stories

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Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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4. Previous articles

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