|Weekly SEO news: 16 December 2008|
to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at the bounce rate of your web pages. Does Google use the bounce rate as a ranking factor? How does this affect your website rankings?
In the news: Google explains why your website might be tagged as malware, Google Suggest gets unwanted content, Yahoo works on its homepage and more.
Table of contents:
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|1. How the bounce rate of your website can affect your Google rankings|
Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?
What is the bounce rate?
Google's definition of the bounce rate
Does Google use the bounce rate as a ranking factor?
What can you do to lower the bounce rate of your web pages?
Lowering the bounce rate of your web pages has two major benefits: it's likely that you will get more visitors from search engines and you will get a higher conversion rate. The only exceptions to the scenario above are one page websites and web pages that offer very compelling content on a single web page (for example Wikipedia pages).
Search engines use many more ranking factors than just the bounce rate. If you want to get high rankings on Google and other search engines, you should make sure that your web pages offer all elements that are necessary to get high rankings.
|2. Search engine news and articles of the week|
|3. Success stories|
"We do not need to spend a single penny on media advertising."
Get your website in front of more than 160,000 readers
|4. Previous articles|