Weekly SEO news: 21 October 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at an official Google statement. How can you get high rankings on Google? Google has published the official answer.

In the news: search market share statistics, Google improves the AdWords statistics, Yahoo changes its home page and more.

If you want to see your own website in this newsletter, take a look at the success stories section below.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Official Google statement: how to get high rankings

This month, the Google Webmaster blog published an article in which Google's Maile Ohye officially explained what it takes to get a high ranking in Google's search result pages.

Google solved

The blog article confirms that the methods that are used by IBP to get high rankings are correct. But read it for yourself:

Inbound links are important but content is even more important

Google's Maile Ohye writes the following about inbound links in his article:

"Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of the positive signals to Google about your site's importance."

Nothing new here. If many related websites link to your site, and if these links look natural, this will help you rankings on Google a lot.

However, links are not the most important ranking factor. Maile Ohye gives a concrete example:

"Let's say I have a site, example.com, that offers users a variety of unique website templates and design tips. One of the strongest ranking factors is my site's content. Additionally, perhaps my site is also linked from three sources -- however, one inbound link is from a spammy site.

As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking. "

The website's content is mentioned as one of the strongest ranking factors. The inbound links are additional. That makes sense. The content of your website tells Google what your website is about.

If you want to get a high ranking for the keyword "used cars in dallas" but your web pages are about microwave ovens then you won't get high rankings for that keyword.

For that reason, it is very important that you optimize your web pages for the keywords for which you want to get high rankings before you try to get links from other sites.

Google analyzes over 200 ranking factors

According to the article in Google's blog, Google analyzes more than 200 signals (we call them 'ranking factors') to specify the position of a web page in the search results:

"Given the user's query, over 200 signals (including the analysis of the site's content and inbound links as mentioned above) are applied to return the most relevant results to the user."

If you want to know if the ranking factors of your web pages are correct then you should analyze your site with IBP's Top 10 Optimizer. IBP analyzes all elements of your web pages and all off-site factors that influence the rankings of your website.

The report will tell you what exactly you have to change on your web pages so that all ranking factors on your site lead to a top 10 ranking on Google.

It's a simple two-step process

Getting high rankings on Google is a simple two-step process:

  1. You must optimize your web page contents so that Google can find out what your website is about. Optimize your web pages for your keywords so that Google knows that your website is relevant to these keywords and your topic.

  2. Other websites must confirm that your website is about that topic. That's what inbound links are for.

It's as simple as that. If your website passes Google's analysis of all ranking factors, it will get a top 10 ranking.

The article in Google's blog confirms that you will do the right things if you optimize your web pages with IBP. IBP has all the tools that you need to optimize the content of your web pages and it also helps you to get good inbound links.

IBP is a search engine optimization tool that really works. That's why we can offer a top 10 rankings or money back guarantee. If you haven't tested it yet, take a look at IBP now.

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2. Search engine news and articles of the week

market shareSeptember search market share

"Google continued to impress, hitting 40.3% year/year query growth, same as last month, while most competitors took big hits compared to last year. Yahoo! slipped 6.1% versus September, 2007. MSN/Live fell 12.8% or, if you count Club Live, only 5.8%. And AOL lost a whopping 18.2% of queries versus 13 months ago."



AdWords: separate metrics for Google and search partners are now available

"Now, we show one set of statistics for Google and another set aggregating search partner performance. Search partners include AOL, Ask.com, and many other search sites around the web."



Google diluting quality to remain profitable

"Google is now turning on every additional source of advertising revenues it can. For instance, so far earlier month it began offering AdSense in Flash games, new AdSense links at the bottom of Google Maps, and introduced click-to-buy buttons on YouTube videos. [...]

The question here is: Why isn't Google heeding its own advice?"



Jerry YangWhy is Jerry Yang still in charge?

"Lately, Yahoo seems to stumble from one idea to the next, with no grand vision or plan for the company. [..]

No matter how it happened, Yahoo's failure to hook up with Microsoft may rank as one of the greatest boneheaded moves in the history of tech, and it has left Yang furiously scrambling to come up with a Plan B for turning around his ailing Internet company."



Changing that home page? Take baby steps

"A few weeks ago, Yahoo began what may be its biggest overhaul of its home page. But if you are among the roughly 100 million Americans who stop by Yahoo.com every month, the odds are that you haven’t noticed any changes. [..]

You could call it stealth innovation. The company’s goal is to end up several months from now with a completely different, and presumably better, front page — with its audience intact."



Search engine newslets

  • Google ordered to disclose data on Gmail user.
  • Google turns to direct response TV.
  • PPC advertising during the current financial crisis.
  • A potted history of search engines.
  • Google exec disses Google's in-house search.
  • Hidden text on television (humor).
  • Google learns lessons in the ways of Washington.
  • Live Search rebranded as "Windows Live Search"?

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3. Success stories

"Thank you for such a great product."

"I put one of my customers newly written golf page at #1 on Google out of 1 million sites using IBP [...]

We also have over 10,000 top #10s across the English search engines using only the #1 rankings on Google as a base to check. And we still have not found all of the key phrases we rank in the top 10 for. I could not have done this without the IBP system. Thank you for such a great product.

My own website has over two hundred #1s and close to 1000 top 10's across the search engines."
Don Young, Day-WebDesign.com



Do YOU want to be listed in this newsletter?

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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4. Previous articles

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