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Weekly SEO news: 10 June 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at Google Sitelinks. How can you make sure that your website gets the right Sitelinks? What can you do if Google selects the wrong links?

In the news: paid search statistics, Google defines cloaking and IP delivery and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Does your website have no or the wrong Sitelinks in Google?

More and more websites get Sitelinks in Google's search results. What are they, how can they help your website and how can you influence which links Google will use for your Sitelinks? What can you do if Google displays the wrong links?

What are Sitelinks?

Sitelinks are additional links below the description and the URL of a web page in Google's search results:

Sitelinks

What is the problem with Sitelinks?

Google automatically chooses the Sitelinks for your website. Unfortunately, Google's algorithms aren't perfect and sometimes Google assigns the wrong Sitelinks to a website.

Google doesn't reveal how Sitelinks are determined, they only say that "Sitelinks are meant to help users navigate your site."

What can you do if your website has no Sitelinks?

Sitelinks are only shown for some searches, usually company names or other brand related searches. If your website doesn't show Sitelinks when you search for your company name or domain name then Google might not be able to parse your web page links correctly.

a) Optimize your Flash pages

If you use a pure Flash site then it should be easy to get Sitelinks by adding a few search engine friendly navigation links to your web pages. These links should be standard text links that can easily be parsed by search engine spiders.

b) Use a clear navigation on your web pages

If you have very many links on your web pages then it can be difficult for Google to find the best links for the Sitelinks. Google usually uses navigation links for the Sitelinks.

If your website has a clear navigation, it will be easier to get Sitelinks for your website. Do not use too many navigation links and make it easy for web surfers and search engines to find out which pages of your website are the most important pages.

The better a web page is linked, the more likely it is that it will appear in the Sitelinks.

What can you do if your website has the wrong Sitelinks?

Sometimes, Google can display Sitelinks that go to dead pages or Sitelinks to web pages that you don't want your web surfers to see.

To remove these links, login to your Google webmaster tools account and click on Links > Sitelinks in the navigation. Then you can block Sitelinks that you don't want for your website.

Unfortunately, you can only block Sitelinks with Google's tools, you cannot request that Google should show Sitelinks for your website.

Sitelinks can make your website more attractive in Google's search results. However, they have nothing to do with the position that your website gets in Google. If you want to get high rankings on Google, you must make sure that your website has both optimized content and good inbound links.

Back to table of contents - Visit Axandra.com

2. Search engine news of the week

May 08 paid search share steady, Google at 81%

"We take our aggregate spend on Google, Yahoo, and MSN across all RKG clients and show how it breaks down by month, by engine. [...] The allocation of spend reflects availability of quality clicks on each engine, and we’re using relative proportions."



Google releases AdWords Editor 6.0

"This version includes new bulk editing tools, better downloading for account statistics, and a new option for updating minimum CPC bids. We've also listened to users' requests for support within AdWords Editor for CPC placement targeting and the Conversion Optimizer"



Google defines cloaking and IP delivery

"Cloaking: Serving different content to users than to Googlebot. This is a violation of our webmaster guidelines. If the file that Googlebot sees is not identical to the file that a typical user sees, then you're in a high-risk category. A program such as md5sum or diff can compute a hash to verify that two different files are identical."



Search engine newslets

  • Top 10 search terms in 10 categories, April 2008.
  • Google Trends goes daily; drops hourly updates.
  • Google spending $250k/month on outdoor ads in Russia.
  • Google adds TV campaign analytics.
  • Google reveals more information about its new browser icon.
  • Kaiser backs Microsoft patient-data plan.
  • Google opens a datacenter in Lenoir.
  • Google and Euro 2008.
  • No more video plus boxes in Google's results.
  • The Open Directory Project turns 10.

Back to table of contents - Visit Axandra.com

3. Articles of the week
At Google, a search guru's dream comes true

"Search quality may seem like an unassuming element of Google's operations, but in fact it's at the core. Manber oversees the company's search algorithm--all the different inputs Google weighs to judge which Web sites to rank highest in search results."



Icahn miffed at Yahoo response; Has Google envy too

"Again, Yahoo! keeps repeating misstatements in the hope it will convince its shareholders that these misstatements are valid. I cannot understand why the Yahoo! board feels so strongly about its 'poison pill' severance plan and why it continues to refuse to rescind it."



Interview with Eric Morris from Google

"Broadly speaking, Google believes that an excellent experience on the advertiser’s site is essential in earning the continued trust of our users. Users value ads that bring them to the information they want as
efficiently as possible. Fast load times benefit advertisers as well, since users are less likely to abandon a site that loads quickly."

Back to table of contents - Visit Axandra.com

4. Success stories

"IBP worked for me and it will work for you!"

Lorri Collins

"Before I found IBP I was just guessing on how to optimize my site. I guessed and I guessed. I tried to figure out what other webmasters were doing and I got it all wrong. Then I used your program, followed your advice and I have two web sites on the first page for very competitive keywords.

So I say to you, don't wait and guess how to optimize. Use the best, IBP. IBP worked for me and it will work for you!"
Lorri Collins, www.thelittlefoxes.net



"I have front page Google UK rankings. "

Sarah Keogh"I have been using IBP for over a year now and it has helped me obtain front page Google UK rankings for all of my major search terms relating to the Portugal property market.

I have used it for my keyword research and analyzing other competitors websites I have also used it for finding link partners and directory submissions.

I have found IBP to be totally invaluable and feel sure that I would not have achieved the success I have without it."
Sarah Keogh, www.perfectportugalproperty.co.uk



Share your success story with us

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

Back to table of contents - Visit Axandra.com

5. Previous articles

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