More
and more websites get Sitelinks in Google's search results. What are
they, how can they help your website and how can you influence which
links Google will use for your Sitelinks? What can you do if Google displays
the wrong links?
What are Sitelinks?
Sitelinks are additional links
below the description and the URL of a web page in Google's search
results:
What is the problem with Sitelinks?
Google automatically chooses the Sitelinks for your website. Unfortunately,
Google's algorithms aren't perfect and sometimes Google assigns the
wrong Sitelinks to a website.
Google doesn't reveal how Sitelinks are determined, they only say
that "Sitelinks
are meant to help users navigate your site."
What can you do if your website has no Sitelinks?
Sitelinks are only shown for some searches, usually company names
or other brand related searches. If your website doesn't show Sitelinks
when you search for your company name or domain name then Google might
not be able to parse your web page links correctly.
a) Optimize your Flash pages
If you use a pure Flash site then it should be easy to
get Sitelinks by adding a few search engine friendly navigation links
to your web pages. These links should be standard text links that can
easily be parsed by search engine spiders.
b) Use a clear navigation on your web pages
If you have very many links on your web pages then it can be difficult
for Google to find the best links for the Sitelinks. Google usually
uses navigation links for the Sitelinks.
If your website has a clear navigation, it will be easier to get Sitelinks
for your website. Do not use too many navigation links and make it
easy for web surfers and search engines to find out which pages of
your website are the most important pages.
The better a web page is linked, the more likely it is that it will
appear in the Sitelinks.
What can you do if your website has the wrong Sitelinks?
Sometimes, Google can display Sitelinks that go to dead pages or Sitelinks
to web pages that you don't want your web surfers to see.
To remove these links, login to
your Google webmaster tools account and click on Links >
Sitelinks in the navigation. Then you can block Sitelinks that you don't want
for your website.
Unfortunately, you can only block Sitelinks with Google's tools, you
cannot request that Google should show Sitelinks for your website.
Sitelinks can make your website more attractive in Google's search results.
However, they have nothing to do with the position that your website
gets in Google. If you want to get high rankings on Google, you must
make sure that your website has both optimized
content and good
inbound links.
Back to
table of contents - Visit
Axandra.com
|
Customer Support • Code of ethics
"I have been using IBP for over a year now and it has helped
me 
