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Axandra
news archive: 3 June 2008
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| Welcome
to the latest issue of the Search
Engine Facts newsletter.
Does your domain name prevent
your website from getting high
rankings? This week, we're taking
a look at the ranking problems
that many webmasters experienced
with .info domains. Is there
a ranking filter for .info domains?
In the news: Yahoo updates
its ranking algorithm, cloakers
might damage your AdWords reputation
and more.
Table of contents:
We hope that
you enjoy this newsletter
and that it helps you to get
more out of your website.
Please pass this newsletter
on to your friends.
Best regards,
|
| 1.
Does your domain name prevent
your website from getting high
rankings? |
The
top level domain of your website
can have an influence on your
website rankings. Last week, many
websites with a special top level
domain were delisted from Google's
search results.
No more visitors from
Google. What has happened?
Last week, many webmasters observed that
all of their websites with
an .info domain name disappeared
from Google's search results.
Some websites removed traffic
drops from several hundreds
of visitors per day to zero
visitors per day. It seemed
that all websites that used
the .info top level domain
had been removed from Google's
index.
A few days later, the websites
with the .info domains reappeared
in Google's search results.
Why did this happen?
It looks as if Google updated
its filters for special domain
names and went a little too
far. Earlier this year, the
head of Google's anti-spam
team made the following statement:
"A top-level domain
(TLD registry) will offer
domains for under $4. The
result will be another TLD
blighted by spammy domain
registrations."
Domain names with a .info
ending have been available
for 99 Cent for some time.
It's likely that very many
.info domain names have been
purchased for spamming purposes.
Google might have intended
to block .info domains that
spam and a bug in the algorithm
wiped all .info domains from
Google's results. Fortunately,
Google's engineers fixed the
bug within days.
What does this mean
for your website?
Filtering all .info domains
just because many of them
are used for spamming is a
very drastic measure. Although
Google doesn't do this, it's
clear that there is some kind
of filter for these domains.
If you want to succeed with
your online business, it might
be better to use a .com domain
or the local top level domain
of your country instead of
a .info domain.
In addition to your domain
name, many more factors influence
the position of your website
in Google's search results. Analyze
your website now to find
out which elements of your website
can cause problems with Google.
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to table of contents - Visit
Axandra.com
|
| 2.
Search engine news of the week |
Yahoo
updates its ranking algorithm
"We'll be rolling out
some changes to our crawling,
indexing and ranking algorithms
over the next few days, but
expect the update will be
completed soon. As you know,
throughout this process you
may see some ranking changes
and page shuffling in the
index."
Advertisers
now use cloaking for Google
AdWords
"An active
bug in Google Adwords is letting
spammers create ads that display
your URL but redirect to a
spam site of their choosing,
cloaking the redirect. [...]
At the moment,
these sploakers are 'only'
ruining your online reputation
and driving up the cost of
advertising on AdWords. But
this could quickly get a lot
worse, if they team up with
phishing sites that look and
feel like your own site."
Google
to launch large scale geo-services
"Google is backing up
their Location API with a
large effort to map out cell-phone
towers and wifi hotspots,
so that a user’s location
can be pin-pointed more precisely."
Search engine newslets
- Some kind of Yahoo deal
getting closer.
- Belgian newspapers want
$77M from Google.
- Google has a new browser favorite
icon.
- Google outed as
anonymous eBay critic.
- Microsoft Live Search toolbar
to be distributed on
2009 HP consumer PCs.
- Google
plans to open data
centre in Austria.
- North Oaks tells Google
Maps: Keep
out - we mean it.
- Analysts
to Google:
buy Salesforce.
- California privacy chief
says Google should improve
disclosure.
Back
to table of contents - Visit
Axandra.com |
We're
all guinea pigs in Google's
search experiment
"Google found that when
the results increased to 30
per page, people searched
20 percent less overall, Mayer
said. After much analysis
of server logs, the company
found it was because it took
about twice as long to display
the longer results list for
the user, and speed matters."
The humans behind the Google money machine
"Mr. Fox is among a
small group of Google employees
who keep a watchful eye on
the vital signs of one of
the most successful and profitable
businesses on the Internet.
The number of searches and
clicks, the rate at which
users click on ads, the revenue
this generates — everything
is tracked hour by hour, compared
with the data from a week
earlier and charted."
Judge
orders Yahoo investor lawsuit
made public
"Due to their personal
interests in maintaining Yahoo’s
independence and their strong
antipathy to Microsoft, Yang
and Filo failed to consider
and respond in good faith
to the acquisition offers
by Microsoft to the detriment
of Yahoo and its shareholders."
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to table of contents - Visit
Axandra.com
|
"I
have several keywords in the
top 10."
"I started using IBP
in January 2008. It's now
May and I
have several keywords in
the top 10 in Google.com.au
and Yahoo.com.au.
In fact I
have every product we
sell in the top 10 except
for CRM Software and I
have just changed the
site as per the software's
instructions last week
and the keyword is now
number 13.
Would
have been absolutely impossible
without the software."
Geoff Michael, www.coordimax.com
"IBP
has paid for itself many times
over. "
"Well where do I start.
I was a complete idiot when
it came to computers and IT
and my employment was a construction
worker in his late forties.
I knew I had to do something
and I
had a dream of working from
home and running some sort
of sales business.
So, someone showed me how
to turn on a PC, and I haven't
looked back since that day.
First of all I learnt Front
Page and wrote my own website
and sent it up to the server.
I could not understand why
it was not on the front page
of Google the very next morning
so I called the server and
they told me, 'What search
Engines are you sending it
to'. This was a shock, I thought
it was all automatic and I
would be a Captain of Industry
overnight. Boy do we have
to learn fast!!!
Then
I found IBP. This
program has paid for itself
many times over and
since the initial use where
it showed me where to tweak
my website and what to change.
Within
a short period of time sales
were definitely up and I
have been in position 1 & 2
on Google many times.
I did try other SEO programs
but nothing stands up to
IBP. I
owe it all to IBP for
the help and direction to
achieve the sales statistics
I wanted. Thank you to your
team for a great product."
Roger A Dodd, www.tubetools.ca
Share your success
story with us
Let
us know how IBP has
helped you to improve your
website and we might publish
your success story with
a link to your website in
this newsletter. The more
detailed your story is,
the better.
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of contents - Visit
Axandra.com
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