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Axandra
news archive: 27 May 2008
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| Welcome
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a detailed
look at duplicate content. What
do search engines do with duplicate
content and how can you avoid
problems with duplicate content?
All you need to know can be
found in this article.
In the news: new search market
share statistics, Google might
penalize websites that publish
fake stories and more.
Table of contents:
We hope that
you enjoy this newsletter
and that it helps you to get
more out of your website.
Please pass this newsletter
on to your friends.
Best regards,
|
| 1.
All you need to know about duplicate
content |
Although
there is no such thing as a general
duplicate content penalty it is
difficult to get high rankings
for a web page which contents
can also be found on other web
pages.
If you want to avoid problems
with duplicate content, the
following tips and illustrations
will help you.
What is duplicate content
and what do search engines
do about it?
- Duplicate content is if
two or more different web
pages contain the same or
nearly the same content.
- Duplicate content can occur
within a single website and
across many different websites.
- Web pages can be considered
duplicate even if they are
not 100% identical.
- Search engines want to list
only one version of duplicate
content on their search result
pages.
Search engines want to return
as many different options as
possible in their result lists.
That's why they filter all duplicates
in the search results and display
only one version.
How to avoid duplicate
content on your on websites
- Hide duplicate content from
search engines
If you offer different versions of your website content (regular view,
mobile view, print view, etc.) then search engines might pick the wrong
variation for the search results.
Add a noindex meta tag to your duplicate content versions so that search
engines don't index the duplicate content (you
can use IBP's website optimization editor to do it).
- Require backlinks if you
syndicate your web page content
If you syndicate your content to third parties, search engines might
favor the version published by one of your partners.
Require a back link from your partners to the original document on
your own website so that search engines can find out from which web
page the content comes.
Duplicate content can cause
problems with your search engine
rankings. If you follow the
tips above, search engine spiders
should index your web pages
correctly.
Also make sure that the web
page content that search engine
spiders index on your website
has been optimized so that search
engines can give your web pages the
best possible rankings in the
search results.
Back
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Axandra.com
|
| 2.
Price raise on June 1st |
| 3.
Search engine news of the week |
Google's
travel plans
"The search giant plans
to expand its travel offering,
which currently seems to be
confined to one-off videos
and ads from tourism boards.
In the future, the site will
have marketer-sponsored pages
where would-be vacationers
can learn tons about a destination
and see related user-generated
content."
Google's
Matt Cutts: Something is wrong
on the Internet
"I have no particular
desire or plans to charge
out onto the internet looking
for fake stories; Snopes and
other people on the web do
a fine job of that. But this
was an interesting case, because
the proof landed in everyone’s
lap. [...]
I really don’t view
Google’s role as judging
the truthiness of the web.
That is, after all, what Stephen
Colbert is for. But if someone
is sloppy enough to get caught
(or to admit!) making up a
fake story, I don’t
think Google has to blindly
trust those links, either."
Google
online backup 'coming soon'
"Google may launch a
new backup service soon, according
to a Silicon Valley entrepreneur.
[...]
Online backup services allow
people to use the internet
like a hard drive, usually
on a subscription basis. This
is part of a shift towards
'cloud computing', or moving
data onto the web so it is
accessible from anywhere."
Back
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Axandra.com
|
"IBP
helped me to get on page one
of Google for a couple of my
search terms."
"I've created a few
websites before, but when
I recently embarked on creating
a new site, I decided to
use iBusinessPromoter right
from the get go.
And I am really glad I
did. IBP advised me
on many very important strategies
that saved me lots
of time and helped me get
on page one of Google for
a couple of my search terms within
the first week of submitting
my new site.
I've never achieved
results like that before
on any website. Now
that I'm such a believer
in IBP, I'm going back
through all my websites
with IBP to help them
all get to Page 1 on Google. Thanks
IBP! "
Robert Hilke, www.VeryHealthyWater.org
"IBP
is running perfectly."
 "IBP
Software is also in use as
one of our SEO tools. There
are some things we can do
better and faster with the
help of IBP.
What is important to me as
a SEO? The
search engine databases are
well updated. IBP is always
technically perfectly running
and whenever we had a problem
it was solved straight away (even
when it was our mistake).
IBP is continuously working
on their tools since years
which most of their competitors
did not. That's why we renew
our license since 2003."
Michael Kohlfürst, www.promomasters.at
Only
4 days to go!
We will increase the
IBP price by 20% on June
1st. Any orders placed
between now and June 1st
will be honored at the
lower price.
If
you order IBP now,
you will save 20%.
There is no risk with
our unique Top 10 Google
Ranking guarantee (valid
for a full year!) and
our 30 day money back
guarantee.
Share your success
story with us
Let
us know how IBP has
helped you to improve your
website and we might publish
your success story with
a link to your website in
this newsletter. The more
detailed your story is,
the better.
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of contents - Visit
Axandra.com
|
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