People
not involved in website optimization
often have difficulty to understand
search engine optimization and
the different methods that are
involved. If you have to explain
the basic SEO concepts to your
boss, the following list will
help you:
1. Link building is
important
Links are like votes for
a website. The more votes
a website has, the better
the rankings. IBP's link
tools help webmasters
to get as many links as possible.
2. There are different
link types
Search engines consider the
relevance of the links. Links
from unrelated websites don't
help as much as links from
relevant websites. A link
from a website that has many
inbound links for itself counts
more than a link from an unpopular
website.
IBP's link
builder helps you to
get links from relevant
websites.
3. It's important to
keep on link building
It does not help to get more
links than your competing
web pages. At least one of
your competitors will continue
to build links and pass your
website. For that reason,
it's important to know that
link building is an ongoing
activity.
IBP's link builder keeps
track of the websites
that already link to you
and it helps you to find
new links on a regular basis.
4. Buying links can
get you in trouble
Search engines don't like
paid links because they consider
the links to your website
as editorial votes. Google
has officially stated that
it considers paid links as
an attempt to game the system.
Google penalizes websites
that buy links. Even if Google
cannot automatically find
all paid links to your website,
your competitors might report
your website.
Do not buy links but use
IBP's link tools to get
high quality organic links.
5. Redirects can cause
problems
Redirects have been used
by spammers in the past and
some search engines still
have difficulties with that.
If you have to use redirections
on your website, only use
301 redirects.
A 301 redirect is the only
server side redirect that
is defined as a permanent
redirect. That means that
search engines will follow
the links and pass the links
from the old URL to the new
URL.
IBP's search engine spider
simulator can find out
if your web pages use the
wrong redirects.
6. Duplicate content
can cause problems
Search engines want to return
as many different results
as possible in their results.
That is why search engines
only list one copy of a document
in their search results.
For that reason, you shouldn't
promote more than one domain
for the same website and you
should have unique content
on your web pages.
Near copies are also considered
duplicate content, for example,
when the same article is listed
on more than one website.
8. Why your web pages
must be optimized
Search engines use simple
software programs to index
web pages. These web pages
analyze the text on a web
page to determine what it
is all about.
If a keyword is mentioned
in the right places and in
the right frequency, search
engines will consider the
web page relevant to that
keyword. If a keyword is mentioned
too often, search engines
might penalize a website because
it looks like a spamming attempt.
IBP's Top 10 Optimizer tells
you where
and how often you should use
your keywords on your
web pages so that the web
page gets top 10 rankings
on Google.
9. Keywords are the
key to your success
It's important to choose
the right keywords for search
engine optimization. Single
word keywords can be very
popular but they seldom lead
to sales. Industry specific
keywords can be so special
that no one searches for them.
The perfect keyword is targeted,
has a high search volume and
leads to sales.
IBP's keyword
tools help you to find
the best keywords for your
website.
Search engine optimization
is not rocket science but it
requires some work and ongoing
efforts. If you understand the
basic SEO concepts, it's easier
to get top 10 rankings on Google
and other major search engines.
Detailed step-by-step information
on how to optimize your web
pages can be found in our free SEO
book.
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