High
rankings on Google can make the
difference between an extremely
successful online business and
a total failure. The position
of your website in Google's search
results can make or break your
business.
But how much exactly is a top
ranking on Google worth? What
can a top ranking on Google
do for your business?
Paid search results
are worth $37.7 million per
day
Google published its
earnings last month. Google-owned
sites (i.e. mainly the search
results) generated revenues
of $3.40 billion in the first
quarter of 2008 (that's about
$37.7 million per day).
Advertisers wouldn't pay
Google so much money if they
didn't profit from it. The
dollar amount indicates how
much it is worth to be listed
on Google's first result page.
And these numbers only represent
the value of the paid search
results.
Listings in the natural
search results are worth even
more
An iProspect study showed
that 60.5 percent of Google,
Yahoo!, MSN and AOL users
selected a natural (unpaid)
search result over paid search
result as the most relevant
on a sample query. 60.8 percent
of Yahoo! and 72.3 percent
of Google search engine users
chose a natural search result
as the most relevant
That means that you will
get many more clicks with
an natural search engine listing
than with a paid listing.
In addition, studies by Enquiro
and iProspect revealed that
60.5% to 70.0% of users trust
organic results while only
30% to 39.5% of users trust
paid results.
In late 2007, information
about an internal Google tool
that assigned dollar values
to the search results leaked:
It turned out that the Google
tool was used by members of
the AdWords sales team to
help prioritize new customer
acquisition.
Natural results deliver
a higher return-on-investment
As you can see above, a listing
in the natural search results
is worth much more than a
listing in the paid results:
- web surfers click natural
search results much more
often
- web surfers trust natural
search results more
Although natural search results
generate the most amount of
targeted high quality traffic,
there is still a great deal
of companies that continue
to spend their entire marketing
budgets on pay per click advertising
instead of investing in natural
search engine optimization.
Optimizing your websites for
high rankings in Google's natural
search results provides a much
better return-on-investment
than pay per click ads. The
value of a listing in the natural
search results quickly pays
for the investment you have
to make in natural
search engine optimization.
The
risk-free solution:
We want to make it as risk-free as possible for you to get natural search
engine rankings. That's why we offer our top
10 rankings or money back guarantee.
If you don't get top 10 rankings on Google with IBP, you'll get your
money back. It's as easy as that. If
you want to get more website visitors and more sales, order IBP right-now.
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