Weekly SEO news: 6 May 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the value of top rankings on Google. How much exactly is a top ranking on Google worth? What can it do for your business?

In the news: Google leaks AdWords information, Yahoo shows a warning next to insecure search results, Google TV ads are now available and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How much is a Google top ranking worth?

High rankings on Google can make the difference between an extremely successful online business and a total failure. The position of your website in Google's search results can make or break your business.

But how much exactly is a top ranking on Google worth? What can a top ranking on Google do for your business?

Paid search results are worth $37.7 million per day

Google published its earnings last month. Google-owned sites (i.e. mainly the search results) generated revenues of $3.40 billion in the first quarter of 2008 (that's about $37.7 million per day).

Advertisers wouldn't pay Google so much money if they didn't profit from it. The dollar amount indicates how much it is worth to be listed on Google's first result page. And these numbers only represent the value of the paid search results.

Listings in the natural search results are worth even more

An iProspect study showed that 60.5 percent of Google, Yahoo!, MSN and AOL users selected a natural (unpaid) search result over paid search result as the most relevant on a sample query. 60.8 percent of Yahoo! and 72.3 percent of Google search engine users chose a natural search result as the most relevant

That means that you will get many more clicks with an natural search engine listing than with a paid listing.

In addition, studies by Enquiro and iProspect revealed that 60.5% to 70.0% of users trust organic results while only 30% to 39.5% of users trust paid results.

In late 2007, information about an internal Google tool that assigned dollar values to the search results leaked:

Illustration: leaked Google data

It turned out that the Google tool was used by members of the AdWords sales team to help prioritize new customer acquisition.

Natural results deliver a higher return-on-investment

As you can see above, a listing in the natural search results is worth much more than a listing in the paid results:

  • web surfers click natural search results much more often
  • web surfers trust natural search results more

Although natural search results generate the most amount of targeted high quality traffic, there is still a great deal of companies that continue to spend their entire marketing budgets on pay per click advertising instead of investing in natural search engine optimization.

Optimizing your websites for high rankings in Google's natural search results provides a much better return-on-investment than pay per click ads. The value of a listing in the natural search results quickly pays for the investment you have to make in natural search engine optimization.

The risk-free solution:

We want to make it as risk-free as possible for you to get natural search engine rankings. That's why we offer our top 10 rankings or money back guarantee.

If you don't get top 10 rankings on Google with IBP, you'll get your money back. It's as easy as that. If you want to get more website visitors and more sales, order IBP right-now.

Back to table of contents - Visit Axandra.com

2. Search engine news of the week
Google leaks quality score variables in search results

Last Tuesday, Google displayed three values below some AdWords ads: "Pscore", "mCPC" and "thresh". Google confirmed that these values are related to the position of the ads but they didn't explain details.



Yahoo teams with McAfee on secure search

"With the new security feature — slated to take effect Tuesday — people who search the Internet using Yahoo will see a red exclamation point and a warning next to links McAfee has identified as serving dangerous downloads or using visitors' e-mail addresses to send out spam."



Google officially introduces TV ads

"We'd like to introduce Google TV Ads, a flexible, all-digital system for easily and efficiently buying more accountable and measurable TV advertising. The program, which has been an invitation-only beta test since June 2007, is now available to all US-based advertisers."



Search engine newslets

  • It seems that Google improves semantic search.
  • The biggest Google map spam ever.
  • Yahoo! issues statement in response to Microsoft.
  • Google yanks open-source project after copyright complaint.
  • Take a look at the Indiana Jones search engine.
  • Yang takes $1 salary in 2007; Former Yahoo execs made the most.
  • Ex-Yahoo CEO Semel exercised $37.8 mln in options.
  • The Google paid link dilemma.
  • An interview with Google CEO Eric Schmidt.

Back to table of contents - Visit Axandra.com

3. Articles of the week
Google CEO predicts marketing to become more analytical

"There is every reason to believe marketing will go through a similar transition, but the principles of marketing--which are around storytelling, entertainment, targeting and selling--will be augmented by analytical tools."



Microsoft stunned by Yahoo's snubs

"With Microsoft now walking away from its unsolicited bid for Yahoo, new details are emerging as to just how bizarre these negotiations -- or lack thereof -- have been since Microsoft first made the deal public three months ago."



Google adwords fuel new URL attack

"Google adwords account holders are being targeted by criminals out to trick them into handing over credit card information using a clever URL spoof that has gained popularity in recent weeks."

Back to table of contents - Visit Axandra.com

4. Success stories

"For me, IBP10 is not an SEO tool, but just a miracle."

"About 3 weeks back, I purchased IBP10 for my site. Following the instructions I did optimize my website for one related keyword.

This keyword has over 800 searches per day, at Google. I want to keep this keyword as secret, but would reveal if needed by you for some specific verification purpose.

Couple of minutes back, I checked and my site is ranking #1 (at Google.com) for that keyword - out of 366,000 sites. For me, IBP10 is not an SEO Tool, but just a miracle..... Thanks a million IBP."
KV Chaudhary, www.R91.com



"One of my keywords is on the first page of Google."

"I have been using IBP for about a month and one of my keywords is on the first page of Google. I am very impressed with the way IBP has made it easier to request backlinks."
Evangeline Samuel, www.PuppyDazzles.com



Share your success story with us

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

Back to table of contents - Visit Axandra.com

5. Price raise on June 1st

We will increase the IBP price by 20% on June 1st. Any orders placed between now and June 1st will be honored at the lower price.

So if you order IBP now, you will save 20%.

There is no risk with our unique Top 10 Google Ranking guarantee (valid for a full year!) and our 30 day money back guarantee.

Back to table of contents - Visit Axandra.com

6. Previous articles

Back to table of contents - Visit Axandra.com