High
rankings on all major search engines
are influenced by the number of
web pages that link to a web page
and by the quality of the web
pages that link to a page.
Links from popular and trusted
web pages have a bigger impact
on the search engine rankings
of a web page than links from
less popular and trusted pages.
A new patent application
with the name "Ranking
Domains Using Domain Maturity" indicates
that there is another factor
that helps search engines to
determine the quality of a web
page.
How the new method
can be used to detect high
quality links
Here's the abstract of the
new patent application:
"Ranking domains
for search engines is provided
herein. To rank a domain,
contributing domains associated
with the domain are identified.
Additionally, the maturity
of each of the contributing
domains is determined.
A rank for the domain
is then determined based
at least in part on the
maturity of each of the
contributing domains. The
domain rankings may then
be used to order results
for search queries."
The patent applications indicates
that newer domains are more
likely to be spam or part
of a link system that tries
to game search engine algorithms.
Web pages that have links
from older domains may be
ranked higher than other domains
in the search results.
Why do search engines
think that new domains are
likely to be spam?
Domain names are cheap and
some domain name registrars
even offer free domain registration
and trial periods.
Spammers can easily take
advantage of these offers
to build a network of websites
that link to each other (a
so-called link farm).
The new patent describes
how search engines can use
the age of websites to specify
the value of their links.
For example, links from websites
that are several years old
could have a high effect on
the search engine positions
of the ranked sites while
links from newly created websites
might not have any effect
at all.
The age of the websites that
link to a web page is not the
only factor that influences
the position of your website
in the search result pages.
Actually, that are several
dozen factors that decide whether
your website will get top positions
on Google or not. Having them
all in place makes the difference
between a successful website
and a website that no one visits.
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