Weekly SEO news: 15 April 2008
Welcome to the latest issue of the Search Engine Facts newsletter. The search engine rankings facts newsletter is getting 6 years old today. :-)

This week, we're taking a look at a new study that reveals information about the click behavior of web searchers. How can you reach as many web searchers as possible?

In the news: Yahoo releases a new web page spider, Google extends its market share, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Study: what do people click in search results?

A new study about the click behavior of web searchers has been released this month. The study shows that searchers click specialized content within general search results more than they do within the results of specialized searches.

Blended results and specialized searches

Within the last year, all major search engines have begun returning blended results for some searches. For these searches, specialized search result types such as news, images and videos appear along the regular web pages on the search result page.

Before search engines introduced blended results, these result types were only available by performing specialized searches in the news, image or video sections of the search engines.

Blended results

Which results are clicked by web searchers?

The study shows which results are clicked most often:

  • 36% of searchers click news results within blended search results, while only 17% click a news result after conducting a news-specific search.
  • 31% of search engine users click image results within blended search results, while 26% click an image result after conducting an image-specific search.
  • 17% of search engine users click video results within blended search results, while only 10% click a video result after conducting a video-specific search.
  • Images are the most clicked result type after a specialized search.
  • News items are the most clicked result type within blended search results.

The first result page is getting more important

The study also revealed some trends that show that the first page of the search results is getting more important:

  • 68% of search engine users click results on the first page of search results, compared to 62% in 2006, and 60% in 2004.
  • Only 8% of search engine users review more than the first three pages prior to clicking on a result.
  • 49% of search engine users who continue their search when not finding what they are looking for, change and/or re-launch their search after reviewing just the first page of search results, up from 40% in 2006, and 42% in 2004.
  • 37% of online users associate appearance at the top of search results with a company's leadership within its industry or category, up slightly from 35% in 2006 and 33% in 2002.

What does this mean for your website rankings?

The study clearly shows that it is very important to be listed on the first page of the search results.

  1. If your website cannot be found in the top 10 results for your keywords, then you should optimize your web pages right now.

  2. In addition to getting top 10 rankings, it is also important that your web pages attract clicks. Write compelling web page titles. The more attractive the headline of your web page in the search results, the more people will click.

Your website must be found in the top 10 results and it must also be attractive enough so that people click on it. If your website is not listed on the first result page then you'll lose a lot of potential customers.

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2. Search engine news of the week
Yahoo releases a new web page spider

"The new Yahoo! Slurp 3.0 recognizes the same user-agent and all robots.txt directives for 'Yahoo! Slurp,' though it'll identify itself as Slurp 3.0 in your web logs. [...]

These changes will affect the main Yahoo! Web Search crawlers. Crawlers that similarly respect the Yahoo! Slurp directive but identify themselves more specifically, such as Yahoo! Slurp China and others, will not be impacted."



Google receives 67 percent of U.S. searches in March 2008

"Google accounted for 67.25 percent of all U.S. searches in the four weeks ending March 29, 2008. Yahoo! Search, MSN Search and Ask.com each received 20.29, 5.25 and 4.09 percent respectively. The remaining 46 search engines [...] accounted for 1.72 percent of U.S. searches."



Yahoo to test Google ads on its search results page

"Yahoo last week announced it would begin to test run ads from rival Google on its own search results pages. It's that last move that had digital buyers shaking their heads (and had Microsoft's lawyers screaming anti-trust)."



Search engine newslets

  • Search engine market shares in Russia.
  • IAC rolls out 'black' search engine.
  • 80% of web searches are informational, 10% for transactional purposes.
  • Google datacenter locations.
  • Yahoo updates Yahoo Maps images.
  • Google now indexes web pages that require forms.
  • Did you sign Google's noncompete? Good, you're fired.
  • Yahoo seems to update its index (discussion).

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3. Articles of the week

Yahoo hungry for web analytics?

"Is Yahoo finally getting serious about web analytics? Last week the Internet giant agreed to buy Hungarian maker of online marketing analytics tools firm, Tensa, which is better known as IndexTools."



How to recover in Google when your website has been hacked

"The first step in any case should be to contact your hosting provider, if you have one. Often times they can handle most of the technical heavy lifting for you. Lots of webmasters use shared hosting, which can make it difficult to do some of the things listed below."



Green search engine lays down Australian roots

"A new search engine has been launched in Australia with the promise of sponsoring the growth of up to two trees for every 1000 Web searches made."

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4. Success stories

"We now have several page 1 entries in Google, Live Search and Yahoo!"

"We have been using IBP since launching our site in October 2007. It has proved to be successful for us. We now have several page 1 entries in Google, Live Search and Yahoo.

In fact we have the number one slot on Yahoo for one of our main key phrases. We found all of the software very useful, particularly the ranking tools, the optimizing section and the submission pages.

We started out looking at our competition and seeing the comparison to our site through the optimizer with the top 10 report. This was able to show how much we differed from the sites above us and offered recommendations to improve our position.

Once we put as much as we could into practice, the results started to come. Now we keep an eye on our positions in the search engines using the ranking checker. It enables you to see your improvements and any downward movements. We can recommend this software."
Steve Sewell, www.PerfectFloridaVillas.com



Share your success story with us

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

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6. Previous articles

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