|Weekly SEO news: 4 March 2008|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at Google's new method to detect duplicate content.
In the news: paid search statistics, Yahoo updates its ranking algorithm, Google gets less paid clicks, how click fraud works in India and more.
Table of contents:
|1. Google's new method to detect duplicate content|
Google doesn't like duplicate content. The reason for that is that the top 10 search results should offer users a choice of different web pages.
Google's new patent application on near duplicate content describes a new method how Google tries to keep its users from finding redundant content in the result pages.
Content may be duplicated for a variety of reasons
What's in the patent application?
What does Google do when it detects duplicate content?
What does this mean for your website?
If you want to get high rankings, it is easier to do so with unique content. Try to use as much original content as possible on your web pages.
If your website must use the same content as another website, make sure that your website has better inbound links than the other websites that carry the same content.
|2. Search engine news of the week|
|Feb '08 paid search market share: Google gains, Yahoo loses, economic slowdown not observed
Ask.com not planning to scrap search
|3. Articles of the week|
|Why Google's surprising paid click data are less surprising
"IBP brought my website to number 1 on Google "
"We are very happy with IBP and can recommend it to everyone."
|5. Tell us what you think about IBP 10 and win a $100 Amazon coupon|
We're looking for feedback to IBP version 10. Tell us how IBP has helped to improve your online business.
The names of all participants will be entered into a raffle for a $100 Amazon coupon. Thank you for helping us make IBP the best SEO tool!
|6. Previous articles|
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