Back to our newsletter archive
Axandra
news archive: 12 February 2008
|
| Welcome
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look
at 7 things you can do to improve
the link structure of your website.
The right internal link structure
can improve your rankings.
In the news: more information
about the Microsoft/Yahoo deal,
details about Yahoo's new indexing
patent and more.
Table of contents:
We hope that
you enjoy this newsletter
and that it helps you to get
more out of your website.
Please pass this newsletter
on to your friends.
Best regards,
|
| 1.
Seven things you can do to improve
the link structure of your website |
The
internal link structure of a website
is a search engine optimization
factor that is often overlooked
by webmasters.
Why does the link structure
of your website has an effect
on your rankings?
The internal link structure
of your site allows you to
spread the link power of your
home page to the individual
pages of your site.
For example, if 1000 other
websites link to your home
page, then your home page
has a certain link power that
can be spread to the other
pages of your site. If you
link to 50 pages on your home
page then each page will get
1/50 of the link power. If
you link to only 10 pages,
then each page will get much
more link power passed to
it (1/10).
The more link power a page
receives, the more likely
it is that the page will get
high rankings on search engines.
Your internal link structure
allows you to direct search
engines to your most important
pages.
How to improve the
internal link structure of
your website
There are several things that
you can do to improve the rankings
of special pages on your website:
- Make sure that the most
important pages on your site
can be reached with as few
clicks as possible from your
home page. The fewer clicks
you need to get to a web page,
the more important it looks
to search engines.
- Link to the pages for which
you want to have high rankings
from all pages of your website
that are related to that page.
The easiest way to get related
links to a web page is to
link from your own website.
- Use your targeted keywords
in the links to these pages.
Make sure that you use keywords
that are highly relevant and
targeted.
Show search engines for which keywords your web pages are relevant.
- Make the links on your
website absolute. Do not link
to mypage.htm but
to www.yoursite.com/mypage.htm. If
other people scrape your web
page contents, you'll get
backlinks from these sites.
- Add a nofollow attribute
to all links that aren't important
for your search engine rankings.
For example, your privacy
policy page or the web page
with your terms and conditions
probably needn't be listed
in search engines.
The fewer links you have on a page, the more important is the single
link to the other pages on your site. If possible, remove unnecessary
links from your web pages.
- Use your robots.txt file
or the robots meta tag to
exclude duplicate or irrelevant
pages from indexing. This
is very similar to tip 5.
If search engines don't have
to parse your unimportant
pages they can take a close
look at the pages for which
you want to be ranked.
- Check your website for 404
not found errors and redirect
these old links to the most
appropriate pages. You might
want to use the link checker
that you can access in the
new IBP
10 beta.
 By
optimizing the structure of
how your web pages pass their
link power, you can influence
how search engines treat the
content of your website.
Once you have optimized the
link structure of your website,
you should try to get
more links from other websites.
It's hard to beat a website
with a great internal and external
link structure.
Back
to table of contents - Visit
Axandra.com
|
| 2.
Search engine news of the week |
Why
Google's unstoppable
"Microsoft is trying to buy Yahoo because it believes
online advertising will be a much bigger business than it is
today, and it wants to have a piece of the pie. Yahoo has a
massive number of users, and the second-largest share of Internet
searches. But usage, by itself, just means you have to open
up pricey datacenters and hire expensive engineers. What matters
is revenues."
Is
it too late for Yahoo?
"Mr. Yang, who founded Yahoo along with David Filo in
1995, had a harder time coming up with convincing answers for
many of the more complex questions facing the company. How
exactly would an independent Yahoo sharpen its focus, shed
marginal projects and become a stronger competitor to Google,
the runaway leader in online search and advertising?
An
open letter to Steve Ballmer
"Let's talk over this Yahoo! thing before you move ahead.
It's a profoundly bad idea.
Now that Bill Gates has completely stepped away from day-to-day
operations at Microsoft, I can understand you wanting to make
a big move, shake things up, put the big Ballmer imprint on
things. But as bold strokes go, as you probably know, big mergers
practically never work.
Back to table of contents - Visit
Axandra.com
|
| 4.
What's new in IBP version 10
- Part 3 |
The
new Top 10 Optimizer
We have greatly
improved the Top 10 Optimizer
for IBP 10. The new Top 10 Optimizer
now analyzes the contents of
your web page as well as the
inbound links.
The new Top 10 Optimizer
now analyzes 50% more search
engine ranking factors that
determine the order of the
search results. It is the
most comprehensive report
available on the market!
You'll know the score
The Top 10 Optimization
report now gives you a Top 10
Ranking Requirements Score (tm).
The score tells you how many
of your web page elements meet
the requirements for a top 10
ranking on the selected search
engine for the selected keyword:
New: top
10 rankings or money back
The new Top 10
Optimizer in IBP 10 is so good
that we can offer you a top
10 rankings or money back guarantee.
If you want to get top 10 rankings
on Google and other major search
engines, then IBP should be
your choice.
If you cannot
wait to get started with IBP
10, click
here to download the beta version.
Note: If
you have or buy the current
IBP version, the new IBP version
10 will be a free update for
you.
Back to table
of contents - Visit
Axandra.com
|
The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Web site promotion software."
All product names, copyrights and trademarks mentioned in this newsletter are owned by their respective trademark and copyright holders.
Back issues:
http://www.free-seo-news.com
Copyright © 2008 Axandra GmbH
Back to our newsletter archive 
|
Customer Support • Code of ethics