|Weekly SEO news: 12 February 2008
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at 7 things you can do to improve the link structure of your website. The right internal link structure can improve your rankings.
In the news: more information about the Microsoft/Yahoo deal, details about Yahoo's new indexing patent and more.
Table of contents:
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|1. Seven things you can do to improve the link structure of your website
internal link structure of a website
is a search engine optimization
factor that is often overlooked
Why does the link structure of your website has an effect on your rankings?
The internal link structure of your site allows you to spread the link power of your home page to the individual pages of your site.
For example, if 1000 other websites link to your home page, then your home page has a certain link power that can be spread to the other pages of your site. If you link to 50 pages on your home page then each page will get 1/50 of the link power. If you link to only 10 pages, then each page will get much more link power passed to it (1/10).
The more link power a page receives, the more likely it is that the page will get high rankings on search engines. Your internal link structure allows you to direct search engines to your most important pages.
How to improve the internal link structure of your website
There are several things that you can do to improve the rankings of special pages on your website:
- Make sure that the most important pages on your site can be reached with as few clicks as possible from your home page. The fewer clicks you need to get to a web page, the more important it looks to search engines.
- Link to the pages for which you want to have high rankings from all pages of your website that are related to that page. The easiest way to get related links to a web page is to link from your own website.
- Use your targeted keywords in the links to these pages. Make sure that you use keywords that are highly relevant and targeted.
Show search engines for which keywords your web pages are relevant.
- Make the links on your website absolute. Do not link to mypage.htm but to www.yoursite.com/mypage.htm. If other people scrape your web page contents, you'll get backlinks from these sites.
The fewer links you have on a page, the more important is the single
link to the other pages on your site. If possible, remove unnecessary
links from your web pages.
- Use your robots.txt file or the robots meta tag to exclude duplicate or irrelevant pages from indexing. This is very similar to tip 5. If search engines don't have to parse your unimportant pages they can take a close look at the pages for which you want to be ranked.
- Check your website for 404 not found errors and redirect these old links to the most appropriate pages. You might want to use the link checker that you can access in the new IBP 10 beta.
By optimizing the structure of how your web pages pass their link power, you can influence how search engines treat the content of your website.
Once you have optimized the link structure of your website, you should try to get more links from other websites.
It's hard to beat a website with a great internal and external link structure.
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| 2. Search engine news of the week
|Why Google's unstoppable
"Microsoft is trying to buy Yahoo because it believes
online advertising will be a much bigger business than it is
today, and it wants to have a piece of the pie. Yahoo has a
massive number of users, and the second-largest share of Internet
searches. But usage, by itself, just means you have to open
up pricey datacenters and hire expensive engineers. What matters
it too late for Yahoo?
"Mr. Yang, who founded Yahoo along with David Filo in
1995, had a harder time coming up with convincing answers for
many of the more complex questions facing the company. How
exactly would an independent Yahoo sharpen its focus, shed
marginal projects and become a stronger competitor to Google,
the runaway leader in online search and advertising?
open letter to Steve Ballmer
"Let's talk over this Yahoo! thing before you move ahead.
It's a profoundly bad idea.
Now that Bill Gates has completely stepped away from day-to-day
operations at Microsoft, I can understand you wanting to make
a big move, shake things up, put the big Ballmer imprint on
things. But as bold strokes go, as you probably know, big mergers
practically never work.
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|4. What's new in IBP version 10 - Part 3
The new Top 10 Optimizer
We have greatly improved the Top 10 Optimizer for IBP 10. The new Top 10 Optimizer now analyzes the contents of your web page as well as the inbound links.
The new Top 10 Optimizer now analyzes 50% more search engine ranking factors that determine the order of the search results. It is the most comprehensive report available on the market!
You'll know the score
The Top 10 Optimization report now gives you a Top 10 Ranking Requirements Score (tm). The score tells you how many of your web page elements meet the requirements for a top 10 ranking on the selected search engine for the selected keyword:
New: top 10 rankings or money back
The new Top 10 Optimizer in IBP 10 is so good that we can offer you a top 10 rankings or money back guarantee. If you want to get top 10 rankings on Google and other major search engines, then IBP should be your choice.
If you cannot wait to get started with IBP 10, click here to download the beta version.
Note: If you have or buy the current IBP version, the new IBP version 10 will be a free update for you.
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