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Axandra
news archive: 22 January 2008
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| Welcome
to the 300th issue of the Search
Engine Facts newsletter.
This week, we're taking a look
at a new form of cloaking. Can
search engines be cheated with
this new method?
In the news: Yahoo integrates
Del.ico.us in the results, users
don't trust search results,
Google's Wikipedia rival is
not a high priority project
and more.
In addition, IBP 10 is now
ready to be tested!
Table of contents:
We hope that
you enjoy this newsletter
and that it helps you to get
more out of your website.
Please pass this newsletter
on to your friends.
Best regards,
|
| 1.
Mosaic cloaking: a new form
of search engine spam? |
Webmasters
involved in rather shady search
engine optimization methods invented
a new form of cloaking. That new
method has been called mosaic
cloaking and it is an attempt
to make cloaking less detectable.
What is cloaking?
Cloaking is a search engine
optimization technique in
which the content presented
to the search engine spider
is different from that presented
to regular web surfers.
When a user is identified
as a search engine spider,
a server-side script delivers
a different version of the
web page, one that contains
content not present on the
visible page.
Search engines don't like
cloaking because its purpose
is to deceive search engines.
If Google detects that
a website uses cloaking, it
will remove the website from
the index.
What is new in mosaic
cloaking?
While traditional cloaking
served totally different content
to search engines and human
web surfers, the new cloaking
method replaces only parts
of the page.
For example, the blank space
on a web page might be filled
with keyword rich text when
a search engine spider requests
a page. The rest of the page
remains unchanged.
Does this new cloaking
method work?
It's likely that you can
get short term results with
this method because it's a
relatively new method to which
search engines might not have
reacted yet.
However, we don't recommend
cloaking to optimize your
web pages. While you might
get short-term results with
cloaking, it is likely that
your web site will be banned
from search engines sooner
or later.
Search engines know that
these cloaking methods exist
and they employ highly skilled
engineers that try to detect
spammy websites with algorithms.
In addition, a competitor
might manually report your
website.
Google has made it very clear
that these cloaking methods
will get your website banned
from Google's index if you use
them. If you want lasting results,
better use ethical
search engine optimization methods to
get your website to the top
of Google's search results.
Back
to table of contents - Visit
Axandra.com
|
| 2.
Search engine news of the week |
Delicious
integrated into Yahoo search
results
"Yahoo is testing the
integration of Delicious user
generated bookmarks into Yahoo
search results pages. [...]
What isn't clear is if Delicious
results are impacting search
rankings, or if Delicious
data is simply being integrated
into the existing rankings."
83%
of SEO's don't yet report paid
links
"After Google’s
propaganda and the publicity
behind the issue I was expecting
more people to have reported
paid links. The full results
are below: No - 72%, Yes -
17%, Not yet but I probably
will - 11%"
Search
atheism on the rise
"Only 51% of people
trust information provided
by search engines, down from
62% in 2006. Google, as the
most popular search engine
in the United States, isn't
trusted by nearly half (49%)
of the people who use it,
an interesting result."
Search engine newslets
- Blocking Opera users can
also get you in trouble with
Google search
(Avoid robot blockers because they
accidentally might block search engines.)
- Top 12 reasons to distrust Google.
- Double maps on
Google.
- Google to host terabytes of
open-source science data.
- EU
continues to scrutinize Google-DoubleClick
deal.
- The brains behind Google's
primary logo.
- Yahoo, T-Mobile say sign mobile
Internet ad deal.
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Knol
not one of Google’s "urgent" projects?
"The project we know
as 'Knol' (and according to
some people, also known as
Unipedia) is of relatively
low priority. The 'Knol' project
is Google’s attempt
at taking on Wikipedia by
paying topic experts (who
can be anyone, about anything)
write authoritative articles,
and get paid for them."
'Google
Generation' is a myth, says
new research
"The report by the CIBER
research team at University
College London claims that,
although young people demonstrate
an ease and familiarity with
computers, they rely on the
most basic search tools and
do not possess the critical
and analytical skills to asses
the information that they
find on the web."
Google
feeling lucky in D.C. (registration
required)
"Google's expanding
lobbying operation scored
two significant victories
last year: It convinced federal
regulators to approve its
$3.1-billion purchase of online
ad company DoubleClick Inc.,
and to partially open new
wireless airwaves so the company
could more easily make its
products available on them."
Back
to table of contents - Visit
Axandra.com
|
| 4.
Test-drive the beta version
of IBP 10 |
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