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The Axandra newsletter archive
19 November 2002
WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com
Issue #30 - November 19, 2002
Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
Welcome to a new issue of the Search Engine Facts newsletter.
This week we're starting with a 2-part series about the "Top 10 ways to link popularity".
1. Facts of the week: Top 10 ways to link popularity, part 1
Link popularity has become an important factor in the ranking algorithms of most search engines. If many quality Web sites link to your site, you'll have a good position in the search engines.There are a number of ways to improve the link popularity of your Web site. Here's the first half of our top 10 list on how to improve your link popularity:10. Cross-link your sites
An easy way to improve your link popularity is to add a link from your own popular Web site to a less popular site of your own.However, it's very important that one site is not only a duplicate of the other and that both sites are related to each other. For example, CheckYourLinkPopularity.com links to Axandra.com and vice versa. Both sites are different but they offer related content.
9. Give testimonials
Everyone has some favorite software tools and utilities. Contact the publishers or developers and explain why you like their software programs. Some of them will request a permission to display your testimonial on their Web site, along with a link to your site.
You can also contact Web sites that don't offer software programs but interesting articles. Just make sure that you really stand behind what you say as it can backfire to you if you recommend bad products.
8. Awards for you and other sites
You can submit your Web site to sites who offer awards. If they reward you their award, then they'll probably link to your site. Just search Google for "awards directory your-keyword" (replace "your-keyword" with a keyword that is important to your business).
You can also offer an award for other Web sites. Submit your awards page to the above-mentioned awards directories to make it popular. The Web sites who receive your award will link back to your site.
7. Participate in newsgroups and discussion forums
When you post to newsgroups and discussion forums, add a signature file with a link to your Web site.
An easy way to post messages in newsgroups is to create a Google account and to post via their Web interface: http://groups.google.com
To find good discussion forums, just search Google for "forums directory your-keyword". For example, if you want to participate in a marketing forum, search Google for "forums directory marketing".
6. Provide a link directory
Offer a link directory on your Web site which links to quality Web sites with a similar topic. Your visitors will appreciate such a resource and you'll provide incentive for other sites to link to your site.
You can add a "link to us" page to your Web site on which you promise to add other complementary sites to your link directory if they link back to you first.
ARELIS, the professional reciprocal links management software, can help you to create and maintain a link directory (among many other useful things). It also checks if other Web sites remove their link to you.
More information about the reciprocal links management program can be found here: http://www.Axandra.com/arelis/index.htm
Next week: The remaining top 5 ways to improve your link
popularity.
2. Search engine news of the week
* Yahoo Japan signs deal with both Google and Overture
Yahoo Japan will be using both Google and Overture for displaying advertising linked to keywords in searches on its site.
* Inktomi sells its corporate search business
The software company Verity acquires Inktomi's technology assets for corporate search. The acquisition helps the struggling search provider to become cash flow positive by the end of the year, according to Inktomi CEO David Peterschmidt.
3. Recommended resources
* Search the newsletter archive for ranking tips
We've added a search feature to our newsletter archive. Now you can find all previous search engine facts and ranking tips.
Are you looking for ranking tips on Google or AltaVista? Just search the archive .
* New version of the link popularity checker is available
We've just released the new version 2.0.6 of our popular freeware tool "Link Popularity Check".
It checks the link popularity of your Web site on many search engines. Best of all, it's completely free .
* Marketing and promotion Web sites that we can recommend .
4. Previous articles
The Search Engine Facts newsletter is free. Please recommend it to someone you know.
You may publish one of the articles above on your Web site. However, you must not change the contents in any way. Also, you must keep all links and you must add the following two lines with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."
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Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH
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