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Axandra
news archive: 20 November 2007
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| Welcome
to the latest issue of the Search
Engine Facts newsletter.
This week, we're telling you
how to lower your Google AdWords
costs.
In the news: New search engine
statistics, Microsoft might
be interested in buying Yahoo,
Google penalizes blogs that
sell links and more.
Table of contents:
We hope that
you enjoy this newsletter
and that it helps you to get
more out of your website.
Please pass this newsletter
on to your friends.
Best regards,
|
| 1.
Are you paying too much for
your AdWords ads? Change it
now! |
Pay
per click marketing can be a good
addition to organic search engine
optimization. However, if you
do it wrong, pay per click will
cost you a fortune without bringing
results. If you do it right, AdWords
ads will help you to make more
money.
Are your Google AdWords
ads costing you a fortune?
It has become difficult to
find affordable keywords and
it has become even more difficult
to write ads that return a
positive ROI (return on investment).
That's why we have released
a new edition of our popular
eBook Successful Advertising
with Google AdWords.
Solutions to the most
common AdWords problems
The new edition of the eBook
solves the following problems:
- You want to lower your
advertising costs.
- The per click prices are
too high for your AdWords
ads.
- Many websites compete
with your site.
- Your current Google AdWords
campaigns have not been
successful.
You'll learn how
to get new and targeted
visitors while lowering
your advertising costs.
You'll also learn how to
find affordable keywords,
how to write successful
ads and how to increase
the effectiveness of your
AdWords ads.
Everything you need
to beat your competition
on AdWords
Successful Advertising
with Google AdWords is
the most comprehensive
book about Google AdWords
that is currently available.
Screenshots, tables and
check lists, which help
you to get
quick results,
lower advertising costs
and more profit.
Among many other things,
the book contains:
- 23 professional tricks
on how to find inexpensive
keywords that your competition
doesn't know yet and for
which you only have to
pay the minimum click
price.
- More than 200 words
and phrases you can combine
with your current keywords
to create new keywords
that you'll get for the
minimum click price.
- How to save money by
avoiding people that don't
want to purchase from
clicking on your ads.
- A list of keywords that
attract click fraudsters
and how to avoid click
fraud.
- More than 250 words,
expressions and templates
that make your ads more
successful.
- How to write effective
AdWords that attract new
customers.
- How to find out which
AdWords work best for
your competitors.
- Four successful price
strategies and how to
find out which strategy
is right for your company.
- How to test and optimize
your AdWords ads until
your profits have at least
doubled.
- Important tips on how
to work with Google's
conversion tracking system
so that you get correct
results.
- Easy and quick solutions
to the eight most common
AdWords problems.
- How to save weak campaigns
and 5 checklists that
help you to make them
best selling ads.
In contrast
to other AdWords publications
on the Internet, this new
ebook is up to date and it
is compliant with the latest
Google AdWords specifications.
It's 100% risk-free
for you!
If you think that your
AdWords campaigns could
do better then you should
give our new AdWords eBook
a try.
You can test Successful
Advertising with Google
AdWords for 30 days.
If you don't like it, you'll
get your money back.
In addition, Successful
Advertising with Google
AdWords will
quickly pay for itself.
Your advertising savings
and the additional profit
will make up for the purchase
price in no time.
You
can order the eBook here.
|
| 2.
Search engine news of the week |
Google's
share of Oct. U.S. searches
64 percent - up 6 percent
"Google accounted for
64.49 percent of all U.S.
searches in the four weeks
ended October 27, 2007, while
Yahoo Search, MSN Search and
Ask.com accounted for 21.65
percent, 7.42 percent and
4.76 percent of searches."
Google
seems to allow hidden content
in some cases
"If the hidden content
is a more-accessible-but-less-pretty
version of the content that
hides it--e.g. text behind
an image containing those
words--our quality measures
should not mind. Of course,
we suggest using the ALT and
TITLE attributes of the IMG
tag, which were designed for
this very purpose (providing
alternative text to replace
images), but you are, of course,
free to design your site as
you see fit."
Microsoft's
Live.com releases webmaster tools
"We want the center
and the blog to be a place
for two way communication
between Live Search and the
webmaster community because
we understand that SEO's and
webmasters need this kind
of information and the tools
we are building to keep their
sites performing well."
Search engine newslets
- Study
shows Google favored over
other search engines by
webmasters.
- Google Trends reveals people’s predictability.
- Google Maps: edit at your
own risk - Google acknowledges bug.
- More information about Yahoo!
Search Sports shortcuts.
- 17 more newspapers join Yahoo Group.
- Search startup seeks to
be 'Google for IT'.
- Yahoo poised for
pain in downturn?
- Microsoft and Yahoo cool to
Google Mobile effort.
- [Search engine] ChaCha:
a bad idea poorly executed,
raises $10 million.
- Watch a link building rap video (humor).
- One search Google
won't answer.
|
Microsoft:
hallucinating...or about to
buy Yahoo?
"Buying Yahoo would
give Microsoft 30 percent
search share instantly. It
would also boost Microsoft's
ad share close to that 40
percent goal."
Related: Microsoft aims to
be one of "top two" in Web
advertising.
Google
goes after the everyday blogger
"Last night Google decided
to go after some of the bloggers
in our network, reducing their
PR from whatever they previously
had to zero. Once again Google
has proved that PR has little
to do with blog traffic, influence
or relevance and everything
to defending their monopolistic
stranglehold on search and
online advertising."
De-Googleize
your search
"We tend to assume that
all search engines are basically
the same, but it's wrong.
[...] If I had to choose only
one search engine, I would
choose Google. But I don't
have to choose!"
Back to table
of contents - Visit
Axandra.com
|
"We
enjoy first page prominence
after using IBP."
"In
early 2006 myself and a
partner started a local
community based web site.
Central to the web site
was a searchable database
of local businesses. We
initially used ARELIS to
find local businesses that
were listed in various search
engines and that list as
a basis for the start of
our business directory database.
We
were first listed on the
14th page of Google for
our main search term 'port
elizabeth' and now enjoy
first page prominence after
using IBP's
Top 10 Web Page Optimiser.
In
addition, we are now listed
on the first page of Google
for 90% of our chosen keywords
for the business directory
(some times we have up to
three listings on the first
page), after following the
search engine optimisation
tips from within IBP and
as a result of your newsletter."
Alan
W. Straton, MyPE.co.za
Get your site mentioned in front of 140,000+ subscribers
We want to hear from you
about your successes with
IBP or ARELIS. Just write
us 2-3 sentences and you
might get featured in this
newsletter along with your
web site address.
Back to table
of contents - Visit
Axandra.com
|
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