If
you want to get high rankings
on search engines then you have
to consider many different factors.
On-page factors and
off-page factors
Regarding on-page factors,
the content of your web pages
is important, the position
of your keywords in your web
page elements is important,
the keyword density matters
and much more.
When it comes to off-page
factors, the number of the
links that point to your website
is very important. It's also
important that the the links
to your website contain your
keywords and that the links
are from related websites.
All of these factors are
important. However, there
is another factor that is
even more important than the
other ones. That single factor
will determine whether your
search engine optimization
activities will be successful
or not.
A single factor is
more important than all other
factors
You might have lots of inbound
links with the anchor text "my
great product" and your
web page might be perfectly
optimized for the keyword "my
great product".
You might even be number
1 on Google for the keyword "my
great product": if the
wrong people or too few people
search for that keyword then
your SEO efforts will be in
vain. The most important factor
that decides whether you succeed
or not are the keywords that
you choose for promoting your
website.
If you target the wrong keywords,
you'll waste a lot of time,
energy and money.
Don't think that you
already know the answer
Many webmasters think that
they already know the best
keyword for their websites.
If they haven't done some
research, they are usually
wrong. There are several reasons
for that:
- You know your business much
better than anybody else.
You know the special terms
that are used in your branch
and you know what you should
search for when you're looking
for products like yours.
Your customers don't know as much as you. They don't know your terminology
and they might use totally different keywords.
- Did you consider the intention
of the searcher? Just because
a keyword is used very often
on search engines it doesn't
mean that you'll get many
customers. People who find
your website through a special
keyword might not be interested
in purchasing.
It's very important that you
take some time to find the best
keywords for your website. The
time and efforts that you invest
in finding the right keywords
will pay back in no time.
Effective keywords must be
popular, specific, and they
must be used by motivated searchers.
Detailed information on how
to find the best keywords can
be found in our free SEO
book.
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