Even
if you have high search engine
rankings, people still might not
buy from you. The reason for that
is that your website might not
be trustworthy. Of course, you
need a professional web design
to create trust.
In addition, there are a few
other things that are necessary
to convince your website visitors
that they should do business
with you:
1. Show your visitors
who you are
It's amazing how many Internet
businesses don't list their
postal addresses. Do they
have something to hide?
If your customers don't know
who you are and where you
live they might refrain from
doing business with you.
For example, you can find
our full contact information here.
We link to that page at the
bottom of every web page.
In addition, our full postal
address is listed in the footer
of every web page. We do this
to make sure that our visitors
know who we are.
You should do the same if
you're serious about your
business. Show your visitors
that you have nothing to hide.
2. Show your visitors
how you're different
Why should someone buy from
you and not from your competitors?
Is there anything that distinguishes
you from the rest?
For example, we distinguish
ourselves from other SEO software
companies by using only ethical
search engine optimization
methods. Our products don't
use any shady tactics that
might work for a short time
but that will also get your
site banned from search engines.
We want our visitors to know
that they can trust our products.
That's why we link to our code
of ethics in the footer
of every web page.
Show your website visitors
how you're different and why
they should use your products
or services instead of your
competitors'.
3. Show your awards
and testimonials from satisfied
customers
Web surfers don't like risk.
If other people used your
products and services before
then it's less risky for new
customers to try them. Your
website visitors want to be
reassured that you're a serious
business.
If your company or your product
has received awards then
show them to your visitors.
If your current customers
have something positive to
say about your products or
services, list these testimonials on
your website.
Show your visitors how other
people benefited from your
products and services and
what other people say about
you.
4. Show your guarantees
As mentioned above, web surfers
don't like risks. That's why
guarantees will help you to
sell more.
For example, people can test
our products 100% risk-free.
If you want to try IBP to
increase your search engine
rankings, then you have 30
days to test every single
feature of the product. If
you're not fully satisfied,
you will get your money back.
Guaranteed.
Show your visitors that you're
100% sure that your product
or service really delivers.
Give strong guarantees so
that your
visitors can only win if they
try your products.
It's important to have a trustworthy
website if you want to sell
something on the Internet. Show
your visitors that your business
is real and that they can trust
you by using the tips above.
|
Customer Support • Code of ethics