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Axandra
news archive: 11 September 2007
|
| Welcome
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look
at the top 3 tips to get indexed
on Google within 48 hours.
In the news: webmasters shouldn't
expect a PageRank update anytime
soon, Yahoo considered outsourcing
its PPC business to Google and
more.
Table of contents:
We hope that
you enjoy this newsletter
and that it helps you to get
more out of your website.
Please pass this newsletter
on to your friends.
Best regards,
|
| 1.
Top 3 tips to get indexed on
Google within 48 hours |
If
you have a new website then it
takes some time until Google visits
your web pages. Even if you submit
your website to Google via their
regular submission form, it usually
takes weeks until Google visits
your site.
There are some things you can
do so that Google indexes your
web page within 48 hours and
not within weeks.
Tip 1: Get a link from
an existing site
Links are very important
for high rankings on Google.
The more (quality) links you
have, the higher Google will
rank your pages.
An easy way to get a link
to your website is to join
a forum that is related to
your website. Participate
in the discussions and sign
your posts with your name
and a link to your website.
Make sure that you do not
spam the forums. Only participate
in an online discussion if
you really have something
to say about the topic. If
you post in a well known forum
then Google will quickly pickup
the link to your site.
Tip 2: Create an external
blog
Google likes blogs and many
blogs are indexed very quickly.
Use Google's Blogger.com service
to create a blog that is related
to your business.
Write a few posts and add
a link to your website in
your blog posts. Google will
quickly index your Blogger
blog and find the link to
your site.
Tip 3: Get as many
links as you can
The more other websites link
to your website, the sooner
Google will find your site.
Use IBP's link
building tool ARELIS and
IBP's directory
submitter to get as many
links as possible.
If you use all of these methods,
it's very likely that Google
will index your website within
48 hours.
Links on the other pages make
sure that Google finds your
website more quickly. The more
links point to your website,
the more likely it is that Google
will find your site. In addition,
you will get higher rankings
if many other pages link to
your site. Further information
on how to get high quality links
can be found in our free link
building eBook.
|
| 2.
Search engine news of the week |
Google's
Matt Cutts: don't expect a PageRank
update anytime soon
"As far as the toolbar
PageRank, I definitely wouldn’t
expect to see it in the next
few days. Probably not even
in the next couple weeks,
if I had to guess."
Related: The
strength of Google
"PageRank
is just a silly idea in practice,
but it is beautiful mathematically.
You start off with a simple
idea, such as the quality
of a page is the sum of the
quality of the pages that
link to it, times a scalar.
This sets
you up with finding the eigen
vectors of a huge sparse matrix.
And because it is so much
work, Google appears not to
be updating its PageRank values
that much."
Google,
Microsoft top Nielsen/NetRatings
web site lists
"The latest figures
from Nielsen/NetRatings on
the most popular Web sites
in the U.S. are in, and Microsoft
and Google are on top. But
that's a simplification because
there is more than one list
and several metrics can be
used to gauge popularity."
Google's
Webmaster Central gets a new
look
"We've added a few more
[tools] you might enjoy and
find useful. We hope that
the new layout will make it
easier to discover some additional
resources that will help you
learn even more about how
to improve traffic to your
site, submit content to Google,
and enhance your site's functionality."
Search engine newslets
- Google search trends now
has a feed (RSS).
- MSN AdCenter adds many new features (PDF).
- Google News adds barely 100 comments
in 30 days.
- Google updates the
time onebox.
- Google Checkout lost nine days of
tracking data.
- Feds OK fee for priority web
traffic.
- Yahoo Maps introduces "Send
to car".
- EU questions Google
customers over DoubleClick.
- Windows Live translator beta
is now live.
- Ask.com has new smart answers.
|
Yahoo
doesn't outsource its paid search
business to Google
"[Yahoo's] Mr. Yang
did actively assess one major
sacred cow: the Web-search-advertising
business it built up at great
expense in recent years. [...]
Such a move would likely
give Yahoo an immediate revenue
bump representing hundreds
of millions of dollars annually,
because Google, for one, generates
about 40% more revenue for
each consumer search than
Yahoo [...]
After meeting with management
in August, we decided that
the management isn't considering
the kind of transformational
changes that would be required
to improve their position
in the market."
BusinessWeek:
How to make SEO work for you
"To get a good ranking
on Google, or any major search
engine, you have to make sure
your Web site is 'search-engine
optimized.' Search engine
optimization (SEO) just means
your site is as accessible
as possible to the search
engines to improve the chances
that they will serve it up
when your potential customers
type in specific search terms."
Google
Bowling 2.0 is buying your competitor
links then telling Google
"Matt Cutts has made
Google Bowling very easy for
you to accomplish. Matt Cutts
wants you to do this! Matt
Cutts is the head of Google’s
anti-web-spam department.
This makes him the top dog
when telling Google who
is using paid links to rank
higher than YOU. Why not help
him out?[...]
Once you are in the Hot Seat
everyone is now making you
the next target."
Back to table
of contents - Visit
Axandra.com
|
| 4.
Get a permanent link from our
website |
"I
could not have done it without
the help of IBP "
"I
have been using IBP for
almost 4 years, right from
the inception of our website.
It
allowed me to go from not
being found on any of the
first 50 pages in Google
to being consistently
on the first page within
about 5 months.
That
was a fantastic result and
99% of our business comes
from our website. But even
more importantly to me, doing
regular maintenance through
the IBP program, our website
has consistently remained
on first page results for
most of our keywords and
varies between number 1
and number 2 on the first
page for our most common
search key phrase.
Having
no website experience at
all when I started, I could
not have done it without
the help of the efficient
and easy to use IBP program!
Thanks!"
Patrick
DuBois, Vancouver
Bed and Breakfast
Get your site mentioned in front of 130,000+ subscribers
We want to hear from you
about your successes with
IBP or ARELIS. Just write
us 2-3 sentences and you
might get featured in this
newsletter along with your
web site address.
Back to table
of contents - Visit
Axandra.com
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