Weekly SEO news: 11 September 2007
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the top 3 tips to get indexed on Google within 48 hours.

In the news: webmasters shouldn't expect a PageRank update anytime soon, Yahoo considered outsourcing its PPC business to Google and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Top 3 tips to get indexed on Google within 48 hours

If you have a new website then it takes some time until Google visits your web pages. Even if you submit your website to Google via their regular submission form, it usually takes weeks until Google visits your site.

There are some things you can do so that Google indexes your web page within 48 hours and not within weeks.

Tip 1: Get a link from an existing site

Links are very important for high rankings on Google. The more (quality) links you have, the higher Google will rank your pages.

An easy way to get a link to your website is to join a forum that is related to your website. Participate in the discussions and sign your posts with your name and a link to your website.

Make sure that you do not spam the forums. Only participate in an online discussion if you really have something to say about the topic. If you post in a well known forum then Google will quickly pickup the link to your site.

Tip 2: Create an external blog

Google likes blogs and many blogs are indexed very quickly. Use Google's Blogger.com service to create a blog that is related to your business.

Write a few posts and add a link to your website in your blog posts. Google will quickly index your Blogger blog and find the link to your site.

Tip 3: Get as many links as you can

The more other websites link to your website, the sooner Google will find your site. Use IBP's link building tool ARELIS and IBP's directory submitter to get as many links as possible.

If you use all of these methods, it's very likely that Google will index your website within 48 hours.

Links on the other pages make sure that Google finds your website more quickly. The more links point to your website, the more likely it is that Google will find your site. In addition, you will get higher rankings if many other pages link to your site. Further information on how to get high quality links can be found in our free link building eBook.

2. Search engine news of the week
Google's Matt Cutts: don't expect a PageRank update anytime soon

"As far as the toolbar PageRank, I definitely wouldn’t expect to see it in the next few days. Probably not even in the next couple weeks, if I had to guess."

Related: The strength of Google

"PageRank is just a silly idea in practice, but it is beautiful mathematically. You start off with a simple idea, such as the quality of a page is the sum of the quality of the pages that link to it, times a scalar.

This sets you up with finding the eigen vectors of a huge sparse matrix. And because it is so much work, Google appears not to be updating its PageRank values that much."



Google, Microsoft top Nielsen/NetRatings web site lists

"The latest figures from Nielsen/NetRatings on the most popular Web sites in the U.S. are in, and Microsoft and Google are on top. But that's a simplification because there is more than one list and several metrics can be used to gauge popularity."



Google's Webmaster Central gets a new look

"We've added a few more [tools] you might enjoy and find useful. We hope that the new layout will make it easier to discover some additional resources that will help you learn even more about how to improve traffic to your site, submit content to Google, and enhance your site's functionality."



Search engine newslets

  • Google search trends now has a feed (RSS).
  • MSN AdCenter adds many new features (PDF).
  • Google News adds barely 100 comments in 30 days.
  • Google updates the time onebox.
  • Google Checkout lost nine days of tracking data.
  • Feds OK fee for priority web traffic.
  • Yahoo Maps introduces "Send to car".
  • EU questions Google customers over DoubleClick.
  • Windows Live translator beta is now live.
  • Ask.com has new smart answers.
3. Articles of the week
Yahoo doesn't outsource its paid search business to Google

"[Yahoo's] Mr. Yang did actively assess one major sacred cow: the Web-search-advertising business it built up at great expense in recent years. [...]

Such a move would likely give Yahoo an immediate revenue bump representing hundreds of millions of dollars annually, because Google, for one, generates about 40% more revenue for each consumer search than Yahoo [...]

After meeting with management in August, we decided that the management isn't considering the kind of transformational changes that would be required to improve their position in the market."



BusinessWeek: How to make SEO work for you

"To get a good ranking on Google, or any major search engine, you have to make sure your Web site is 'search-engine optimized.' Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms."



Google Bowling 2.0 is buying your competitor links then telling Google

"Matt Cutts has made Google Bowling very easy for you to accomplish. Matt Cutts wants you to do this! Matt Cutts is the head of Google’s anti-web-spam department. This makes him the top dog when telling Google who is using paid links to rank higher than YOU. Why not help him out?[...]

Once you are in the Hot Seat everyone is now making you the next target."

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4. Get a permanent link from our website

Suggest your website and get a permanent link from our site

We have released a brand new website for IBP. As IBP and ARELIS merged into one application, we felt that it was time to reflect this by creating a single website for the integrated IBP solution.

The new IBP website has a new recommended sites section. If your website is related to ours, feel free to suggest your website.

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5. Recommended resources

"I could not have done it without the help of IBP "

"I have been using IBP for almost 4 years, right from the inception of our website.

It allowed me to go from not being found on any of the first 50 pages in Google to being consistently on the first page within about 5 months.

That was a fantastic result and 99% of our business comes from our website. But even more importantly to me, doing regular maintenance through the IBP program, our website has consistently remained on first page results for most of our keywords and varies between number 1 and number 2 on the first page for our most common search key phrase.

Having no website experience at all when I started, I could not have done it without the help of the efficient and easy to use IBP program! Thanks!"
Patrick DuBois, Vancouver Bed and Breakfast



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