|Weekly SEO news: 28 August 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we explain how webmasters can fake the PageRank of their websites and how you can spot these fake sites.
In the news: a new open source search engine tries to be better than Google, web surfers ignore ads and a study shows that people tend to trust Google more than they should.
Table of contents:
|1. How to fake PageRank and how to find websites with faked PR|
Although most professional search engine optimizers agree that the green PageRank display has little to do with the actual performance of a website in Google and other search engines, many webmasters still focus on websites with a high PageRank when it comes to link building and website promotion.
How to fake the PageRank of a website
The PageRank of a web page can be faked with a combination of a 301 redirect and cloaking. It works like this:
To web surfers, it looks as if the web page has a very high PageRank although it hasn't. Note that this method doesn't increase the rankings of the page in any way. It just influences the PageRank display in Google's toolbar.
Google doesn't like cloaking at all so you risk the rankings of your website if you use the method above.
How to check if a website has a faked PageRank
If you think that a web page might have a faked PageRank then you can do the following simple check:
What about the PageRank of your own website?
The green pixels in Google's toolbar are not important. It's important that your website has high rankings for keywords that convert to sales. Website promotion is about getting leads and sales. It's not about getting green pixels.
Don't focus on the PageRank display in Google's toolbar but try to get good rankings for keywords that are relevant to your website. High rankings for relevant keywords that convert to sales are much better than having a lot of green pixels.
|2. Search engine news of the week|
|Tall Street is a new open source search engine
|3. Articles of the week|
|Google deems cost-per-action as the 'Holy Grail'
Yahoo!, Microsoft ink web pact with Chinese government
Google AdWords: Improved top ad placement formula now in effect
|4. Get a permanent link from our website|
Suggest your website and get a permanent link from our site
|5. Recommended resources|
"We rank top in our state searches"
We want to hear from you about your successes with IBP or ARELIS. Just write us 2-3 sentences and you might get featured in this newsletter along with your web site address.
|6. Previous articles|